Is the staff skills shortage getting you down? Go virtual!

Are you a Club Manager drowning in work commitments and needing assistance but don’t have the budget for a full-time or even half-time employee?

Are you struggling to find people with the right skill set for your day-to-day marketing and/or need someone to help recruit the right candidate?

How would you like to:

• Have more time to focus on the business
• Save money on marketing and recruitment
• Get expert help 365 days a year

It’s time to look at new solutions!

The post-pandemic staff issue

Since the wheels started turning again after the pandemic things have been tough at golf courses around Australia. On the one hand, clubs are experiencing a welcomed increase in player rounds and a rise in club membership numbers, on the other, they are facing a concurrent employment crisis that is rife around the country.

The resurgence is putting an even bigger onus on service and playability, but sadly golf’s staffing problem has now become widespread that clubs are unable to get enough personnel to keep their clubhouses open for the entire day. The industry’s issue with wages, pressures of the job, and long-time employees’ re-evaluation of goals following the Covid pandemic are driving people into other careers.

Many clubs are fighting to attract the same staff, but committees are unwilling to devote more of the club’s funding to the same level of staff they always used to have before. A common response to the growing problem has been to fast-track the recruitment process and forego previous checks and requirements to fulfill certain positions.

Regrettably, these new practices are leaving some golf facilities with unqualified or lack of experienced facility staff which is causing a decline in the quality of their product and services.

So, there must be a better more affordable option for clubs to get on with business.

One thing we all learned from Covid lockdowns is that work can be done remotely and with more affordability.

Virtual marketing and recruitment solutions

Golf Industry Central provides cost-effective virtual marketing and recruitment solutions allowing you to get anything done at any time – no sick days or holidays! Only pay for the services you require and not the staff downtime that you may be experiencing.

With our team on your side, you can concentrate on delivering exceptional customer service and on the things that matter while we deliver your desired outcomes in marketing and recruitment.

We can help golf facilities and businesses improve their operations and become viable entities to serve their respective markets for a fraction of the price – only pay for what you need, when you need it.

Marketing Services:

We are Australian-based, with a cross-section of skills available to support your Club or business achieve your outcomes. We dont call in sick, show up late, take holidays, or complain;)

Instead of you having one person doing all your marketing, we have a team of experts in various marketing disciplines that you can tap into.

• Marketing Plans
• Marketing staff training
• Email Management (production, distribution, metrics reporting)
• Website Maintenance (content updates, technical issues, SEO)
• Graphic Design – Club Marketing Materials (design & creating of flyers, invitations, mailings)
• Social Media management
• Website design and build

Recruitment Services:

Finding good staff nowadays is becoming difficult, time-consuming, and expensive. Let our team assist you with all the administration, marketing, and vetting if you need it. All done virtually unless you need us to come in person.

• Job advert compilation
• Promotion of your job advert (to Australia’s largest golf job network for 30 days)
• Express search (we find your top 10 candidates in 45 days)
• Shortlist solution (we vet candidates down to the top 3) Full marketing solutions
• Full Marketing Solution (compilation of job ads, 30-day ads placed on industry-relevant sites including SEEK.com, plus a feature on websites and in four newsletters).

We have the largest database of golf industry candidates in the region that are looking for work and career opportunities. Your advertisements will be shown across our network of Golf Industry websites as well as our social media channels. Reach the right candidates through our extensive network.

How it works

To keep costs down we conduct most of our services via phone, Zoom, and email. We become part of your team and can arrange services to meet any budget.

We are looking for a handful of clients we can work closely with and make a real difference.

Drop Mike Orloff a line at sales@golfindustrycentral.com.au or visit our Marketing website or Recruitment website for more information on the services we do provide.

Let us help you turn your club’s vision into reality!