Spa and fitness facilities attract more female golfers

For years, golf clubs have been trying to answer the question of how to attract more females to the game. And it seems that some clubs have found — and spent significant amounts of money on — the solution: boutique fitness clubs.

According to a report by the Wall Street Journal, consulting firm Global Golf Advisors found that 145 top private U.S. clubs ranked programming for women as the third biggest trend in the industry, just behind product development. As a result, these clubs have expanded their spa and fitness facilities by 22% to combat lag in membership numbers.

Of course, becoming a member of any private club still has a pricetag. But increasingly, the more a club offers, the more attractive it becomes — which, at the very least, is a start for a struggling industry.