Social Media is at the heart of your Club’s communication

POSTED ON April 6, 2017 @ 7:03 am

The Australian based social media statistics provider Socialmedianews.com.au, has outlined statistics for the most popular social media sites in Australia for the month of March.

Notably, due to disastrous weather over the past few weeks in large parts of Australia, an increase in social media news was made apparent. During natural disasters such as the cyclone and flooding in Queensland and Northern New South Wales, people tend to share more information and keep updated with friends and family.

As a club, big or small, the use of social media as a communication tool for your members and customers is at the heart of your marketing. I recommend that you focus on one platform at a time (ie Facebook) versus trying to communicate across several platforms. Be an expert on Facebook and not an amateur on all the others.

Of course which platform is best for you will be based on your target market demographics and how they all like to be communicated with.

Social Media Statistics Australia – March 2017

1. Facebook – 17,000,000 users (steady)
2. YouTube – 15,100,000 UAVs
3. WordPress.com – 5,100,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. LinkedIn – 4,000,000
7. Tumblr – 3,900,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. WeChat – 2,750,000 Monthly Active Australian Users approx – (see discussion)
11. TripAdvisor – 2,600,000
12. Tinder – 2,400,000 Australian users (my estimation)
13. Blogspot- 1,600,000
14. Yelp – 1,500,000
15. Flickr – 490,000
16. Pinterest – 280,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 monthly active Australian users approx (my estimation)
20. StumbleUpon – 39,000
21. Weibo – 35,000
22. Foursquare/Swarm – 11,000
23. Digg – 10,000
24. Periscope – 9,000
25. Delicious – 8,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.3 million Australians.

Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population

Approximately:

7 in 10 Australians use Facebook
1 in 2 Australians use YouTube
1 in 5 Australians use Instagram
1 in 6 Australians use Snapchat

Global Stats of Interest

Facebook Monthly Active Users (Worldwide) – 1.86 billion
Facebook Daily Active Users (Worldwide) – 1.23 billion
Instagram Monthly Active Users (Worldwide) – 600 million
LinkedIn Registered Users (Worldwide) – 467 million
Snapchat Daily Active Users (Worldwide) – 161 million

Key Points to Note:

LinkedIn now reports there are 8 million registered users in Australia, according to our research around half of this number log in every month.
70% of the total Australian population is an active monthly user on Facebook.
1 in 6 Australians are a Daily User on Snapchat.
Twitter has seen a slight increase to 3 million monthly active Australian users

Statistics compiled by SocialMediaNews.com.au for March 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 31/01/17

Need Help With a Social Media Strategy?

How are you communicating with your various target markets – including the local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods and materials for your golf marketing campaign. Click here to contact Mike Orloff

Mike Orloff is a marketing strategist for the golf industry, as well as a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working in senior roles for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.