Time for a Spring review of your digital marketing?

As spring is almost over and the summer months are getting closer, people tend to spend more time on various social media platforms, as they are enticed to get out in the warmer weather and share their activities.

This is also a great way to keep your members up to date with what’s going on at your club or venue, sharing photos from the club’s latest event or updating scored from the weekend Ambrose.

According to SocialMediaNews.com.au, social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day. It’s therefore important for golf courses and clubs to get Facebook savvy  to be able to reach out to all segments of their client group and in the most effective way.

Do you need help with your online marketing?

Mike Orloff is a marketing strategist for the golf industry, as well as a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working in senior roles for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

There is ‘marketing’ and then there is ‘golf marketing- Mike specialises in golf marketing.

Social Media Statistics Australia – September 2018

1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
5. WhatsApp – 6,000,000 Active Australian Users
6. WordPress.com – 5,700,000
7. Twitter – 4,700,000 Monthly Active Australian Users approx
8. LinkedIn – 4,500,000 Monthly Active Australian Users approx
9. Tumblr – 3,700,000
10. Tinder – 3,000,000 Australian users (my estimation)
11. WeChat – 2,900,000 Monthly Active Australian Users approx – (my estimation)
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 70,000
19. RenRen – 70,000 Monthly Active Australian Users approx – (my estimation)
20. Google Plus – 55,000 Monthly active Australian users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 30,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 10,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000

Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are now approximately 25 million Australians.

Facebook’s recent data shows there are now 15 million active Australians on Facebook. Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.

Facebook Demographics in Australia

Age Bracket                                   Number of Users*

13 – 17                                            940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                  1,200,000

*approx numbers of total users, not all necessarily active over the last month

Penetration of the Australian Population

Approximately:

• 6 in 10 Australians use Facebook
• 1 in 2 Australians use Facebook on a daily basis
• 1 in 2 Australians use YouTube
• 1 in 3 Australians use Instagram
• 1 in 4 Australians use Snapchat
  

 
Global Stats of Interest

• Facebook Monthly Active Users (Worldwide) – 2.01 billion
• Facebook Daily Active Users (Worldwide) – 1.23 billion
• Instagram Monthly Active Users (Worldwide) – 600 million
• LinkedIn Registered Users (Worldwide) – 467 million
• Snapchat Daily Active Users (Worldwide) – 161 million

 
Key Points to Note:

• Facebook is running TV commercials in Australia to try and show users they are more committed to privacy.
• Snapchat has grown significantly in Australia and now have 6.3 million monthly active users and 4.5 million daily active users in Australia.
• Approx 50% of the Australian population logs into Facebook on a daily basis.
• WhatsApp has close to 5 million active users in Australia
• Tier 2/3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Australia.
• A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
• LinkedIn now reports there are 8 million registered users in Australia, according to our research – just over half of this number log in every month.

 
Statistics compiled by SocialMediaNews.com.au for July 2018. Source: Vivid Social – Social Media Agency. Figures correct as of 30/09/18.