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GICTV Ep. 2: Gregg Patterson: “Social KPIs and the Pursuit of CLUB in the Post Virus World” – (DISCUSSION)

POSTED ON May 28, 2020 @ 5:20 pm

Now more than ever, members and staff need to feel The Warm Embrace. Managers and staff who create Emotional Cement, who do Social KPIs right, who create a Community of Caring, will “do good” during The Virus Madness.

Questions need answering—What are the characteristics of a “Community of Caring”? What are the tactics clubs can use to create “Emotional Cement”? What role does the management team play in creating these emotional bonds—and what are the tactics they can use to make Emotional Cement happen? This HIGHLY INTERACTIVE ZOOM workshop will identify the characteristics of a “Sticky” club and will discuss the role management has and the tactics they can use in generating “Big Stick” Emotional Cement during and immediately after The Virus Madness has been tossed into the dustbin of history.

Gregg Patterson became the General Manager of The Beach Club located in Santa Monica, California in 1982. Since that time, he has worked with his members, Boards, and committees to enhance the value and reputation of The Beach Club in the Los Angeles community. Prior to becoming the General Manager of the Beach Club, he was the Assistant Manager of the Bel-Air Country Club in Los Angeles and also worked as a Systems Analyst for the U.S. Army Club System.

Gregg “retired” in 2018 from The Beach Club but still continues to travel the globe sharing the “love and the buzz” with everyone! If you haven’t seen him before its well worth the hour to sit in. If you have seen him before you will still enjoy and maybe pick up some new insights during this challenging year.

The format of choice for Gregg is face to face, which we will try and create in the online world we live in at the moment. Be ready for questions throughout the 1hour session.

Thank you to Terry Muir from ePar for their support with this episode.

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