Browsing GICTV VideosVIEW ALL

GICTV EP. 8: The Business of Golf: “Golf coaching for ego or for the future”

POSTED ON October 30, 2020 @ 4:00 pm

It is an interesting time at the moment as COVID 19 has actually given the golf industry a much-needed boost to rounds numbers and a general interest in golf. Is it more a false economy and when things get back to “normal” we will lose our players/members again?

This discussion will delve into the interworkings of golf operations and club management, with a focus on the importance of the role pros and golf managers play in developing new golfers. And in many cases the assistance in retaining the golfers we have. The value of a member/customer is way more than the single transaction we make with them, the value is in the lifetime they stay as our customer. How much is that worth??

Should we put a bigger focus on how these key team members are remunerated and incentivise them over the life of a member with some kind of trailing commission? 

Join Host Mike Orloff- Club Marketing Specialist, PGA Professionals Sandy Jamieson founder of 1Club Golf and Ben Bunny Ranfurlie Golf Academy for what will most likely be a vibrant discussion including your questions on the day.

Comments are closed.

CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

JOB: Qualified Landscape Gardener – Heritage Golf & Country Club (Victoria)

Heritage Golf

About us Heritage Golf & Country Club is founded on a philosophy of elegant simplicity – the living of life, rather than its...

The Villa private golf course to be demolished for new development

The Villa

THE first lots of land in the $108m masterplanned Riverina Gold Coast Estate go on sale next week, with civil construction on...

Australian Golf Media Celebrate Milestone for Golf Industry Podcast

golf industry podcast

Australian Golf Media – representing the shared media interests of the PGA of Australia, the WPGA Tour and Golf Australia – this...

NZ golfing great Sir Bob Charles inaugurates new short course in Wanaka

new short course in Wanaka

One of New Zealand’s golfing greats opened a new short course in Wanaka yesterday in the hope it will inspire young people...

Tiger Woods Inks Long-Term Exclusive Deal with 2K

2K made a hole in one today by announcing the Company has agreed to an exclusive, long-term partnership with...

Callaway Golf Company Completes historic Merger with Topgolf


Callaway Golf Company and Topgolf International, Inc. announced this week that the companies have completed their previously announced merger,...

Sir Nick Faldo Announces New Design in Vietnam

Sir Nick Faldo Announces New Design in Vietnam

Sir Nick Faldo has revealed his latest golf course design with a new peninsula layout near Hanoi, Vietnam –...

ASIA: Flagstick Golf Course Construction Management Flourishes in Vietnam

Flagstick in Vietnam

For Martin Moore and his Flagstick Golf Course Construction Management team, the little matter of a global pandemic was...

Holey Moley – Can a mini golf show help foster a new generation of golfers?

Holey Moley's affect on golf participation

By Mathilda Andersson Hyped by the network as family entertainment on an epic scale, if you have ever watched...

Riskcon and epar announce national strategic partnership

    Riskcon, a leading Risk Engineering and Dangerous Goods Certification organisation, and epar, a specialist in EHS, Sustainability,...