Browsing Golf Industry NewsVIEW ALL

Club Champion Acquires Australian Club Fitter PureForm Golf

POSTED ON April 13, 2022 @ 5:36 pm

After acquisitions in Canada and the UK, Club Champion is continuing its international expansion in 2022. PureForm, Australia’s premier golf club fitter, has been officially acquired by North America’s top fitter.

“We’re very excited to partner with the PureForm team down under,” said Club Champion CEO, Adam Levy. “Like our other recent acquisitions, PureForm strives to give their customers a top-tier experience and measurable results on the course, so we felt a natural connection with them and their model.”

PureForm brings expert brand agnostic fittings to golfers in both Sydney and Melbourne, Australia. With several thousand possible combinations from over 17 brands, including golf’s most recognizable players like Callaway, TaylorMade, Titleist, PXG and more, PureForm is able to provide a more comprehensive fitting than many of their local competitors.

“We’ve seen what Club Champion has been able to do in America and we want to explore the same approach here in Australia,” said Paul Jenner, Managing Director and Co-Founder of PureForm.

Jenner has over 20 years of experience in the golf industry, with an impressive playing, coaching, and club building career. After starting PureForm in 2014, Jenner became one of the first qualified PGA Professionals in Australia to offer Tour-quality fittings and club building to the masses.

Like Club Champion, PureForm uses state-of-the-art technology like TrackMan to fit Australian golfers into the best possible club combinations from a variety of brands. On average, PureForm’s customers have seen increases of nearly 20 yards off the tee and 15 yards on iron shots.

“We have the same fitting philosophies and we even use the same technologies,” Levy said. “We’re excited to add PureForm to the family and to see how the partnership can elevate custom club fitting in Australia.”

Related Articles:

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Clublinks Appointed Minnippi Golf Course Operators in Landmark 25yr Contract

Brisbane City Council has confirmed the appointment of...

Golf Business Forum PGA Expo partners with SHANX

Australia’s most influential golf business event, Golf Business...

Husband/Wife Team Give Marsden Golf Driving Range A New Lease On Life

The Marsden Golf Driving Range, located in the...

NZ: Golfers cry foul over plans to open courses for more people, activities

Golfers are accusing Auckland Council of foul play over a plan to develop courses into more versatile public spaces. The council is...

Parts of Northcote public golf course set aside for community use

A section of Northcote’s public golf course will be freed for community use in a small win for residents, who have been...

Golf Matters 2022, NZ Golf Conference and Expo Key Speakers

The NZCIG is excited to be full steam ahead with Golf Matters 2022, NZ Golf Conference and Expo! Please have a look...

NZ: Thousands of homes proposed for Auckland's Formosa Golf Club

Thousands of homes and apartments are proposed for coastal land in south-east Auckland, with much of the development on the privately owned...

Jack Nicklaus is Being Sued By the Nicklaus Companies

Nicklaus, 82, is being sued for breach of contract with the Nicklaus Companies, as well as tortious interference and...

Troon Acquires ICON Management Services

Troon®, the leader in providing golf and club-related leisure and hospitality services is pleased to announce it has acquired...

ASIA: Nine-Hole Putting Green Addition at Laguna National

Laguna National Golf Resort Club’s latest golfing offering is on track to be unveiled before the mid-way point of...

ASIA: David Rollo steps into Asian Tour Chief Operating Officer role

The Asian Tour is pleased to announce the appointment of David Rollo as Chief Operating Officer (COO). Rollo, who...

Iona Investigates: Golf's health benefits in new video series

Golf’s widespread physical, mental and social health benefits have been brought to life in a new video series from...

Husband/Wife Team Give Marsden Golf Driving Range A New Lease On Life

The Marsden Golf Driving Range, located in the centre of Logan (Qld) near the Berrinba Wetlands, has recently reopened...