Browsing Golf Industry NewsVIEW ALL

James Sutherland appointed Golf Australia’s new CEO

POSTED ON August 24, 2020 @ 3:48 pm

GA's new CEO

Sutherland, 55, will begin his role from 1 October after an exhaustive recruitment process had yielded several quality candidates for the position.

Golf Australia chairman Andrew Newbold said it was “exciting” for golf to have attracted a candidate with vast experience in sport, with Sutherland having been chief executive at Cricket Australia for 17 year.

A new era

“James has a resume that is long and distinguished and I’m delighted that golf will be able to tap into his vast knowledge and resources as we push into a new era,” Newbold said.

“He did so much in cricket at so many levels from playing to financial and corporate to stakeholder relations.

“But one of the things that stands out to me was when I saw the MCG filled with almost 100,000 people to watch the final of the Women’s T20 World Cup this year, then contemplated the switch and modernising of goals and attitudes to have achieved that objective. I see that as a tremendous achievement by James and his team.

“He knows what excellent and elite look like and I can’t wait for him to impart his vision on the broader golf industry.”

Sutherland’s Background

Sutherland, a former first-class cricketer with an accounting, coaching and management background, guided and oversaw a time of great change in Australian cricket, including a tenfold increase in revenue, a 500 per cent lift in corporate sponsorship and a 250 per cent spike in participation, including a tenfold boost in the female game and development of a gender pay equity plan.

He played a key role in the development of the BBL and WBBL, which reinvigorated cricket’s fan base and built new and valuable commercial assets for the sport.

Most recently, Sutherland has been working as chairman of the Live Entertainment Industry Forum as it seeks to find a path through the current pandemic for sports and entertainment businesses around the country.

“I’m genuinely excited to have the opportunity to work in golf, obviously for Golf Australia, but more importantly for the sport around the nation,” said Sutherland, himself a keen golfer.

“These are challenging times for us all, but I know that Andrew and his board have positioned us well to cope now and thrive later.

“I’m really looking forward to advancing that work and helping unify, modernise and grow golf to be a sport that welcomes people of all backgrounds and grows to achieve its enormous potential.”

Image Credit: GA

Related Articles:

Stephen Pitt Announces Resignation as CEO of Golf Australia

Simon Brookhouse to head up Tasmanian NBL team

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Barnbougle listed among the world’s most picturesque golf courses (entire list)

Traveling vicariously through social media apps like Instagram...

SHANX Mini Golf - The Importance of Design

Architects of the Golden Age produced some of...

The Hills College & Golf Academy sign partnership for solar hydrogen plant

The Hills solar farm in QLD

The Hills International College and Golf Academy in Jimboomba, Queensland (QLD), which boasts former World Number 1 Jason Day as an alumnus,...

150 kg sea lion with pup makes Chisolm Links Golf Club (NZ) their home

sea lion on golf course

People setting off from the thirteenth hole at Chisholm Links in the next few weeks may find themselves head-to-head with a 150-kilogram...

16 NSW Clubs Successful in CBP Program Grants Roll Out

All ability golfer long reef

Accessibility improvements, sewerage & irrigation repairs, solar panelling installs, and water management programs are some of the initiatives which will be undertaken...

JOB: Golf Club Assembly Operator Mizuno – Melbourne

About the business Mizuno Corporation is a Japanese owned sports manufacturer and one of the largest sporting goods companies worldwide. The guiding philosophy...

Topgolf to expand its global footprint with new partnership

topgolf and callaway merge

Topgolf Entertainment Group, a global sports and entertainment company, alongside franchise partner TG SEA Development Pte., Ltd, Singapore (TG...

LPGA commissioner Mike Whan to step down after almost 11 years

Mike Whan

Mike Whan, who took over the LPGA Tour during a tumultuous time more than 10 years ago, announced Wednesday...

Passing of Peter Tang: Godfather of China Golf Coaches

Peter Tang

Peter Tang Shu-chuen, a hugely influential figure in China’s golfing history who conducted one of the sport’s most famous...

Topgolf to expand its global footprint with new partnership

topgolf and callaway merge

Topgolf Entertainment Group, a global sports and entertainment company, alongside franchise partner TG SEA Development Pte., Ltd, Singapore (TG...

Gregg Patterson: The Magic Elixir

Gregg Patersson

People here in Southern California are devotees of “good health”.  They wax poetic about hot yoga, Zen retreats and...

Who is liable for injury, the player or the facility?...

At a glance, it may seem golf is a less dangerous sport than many others, say football or cricket....