Browsing Golf Industry NewsVIEW ALL

Loch Lomond Whiskies partner with GA

POSTED ON February 27, 2019 @ 11:18 am

Loch Lomond Whiskies and Golf Australia have signed a new partnership to give golfers and whisky fans more opportunities to enjoy the iconic Scotch Single Malt across the country.

Loch Lomond Whiskies is The Official Spirit of The Open and Women’s British Open. The Loch Lomond Distillery, based in Alexandria, Scotland, has one of the oldest heritages in the industry and can trace its roots back to the early 1800’s.

Golf Australia are the sport’s governing body with the responsibility of the marketing and promotion of the sport. They represent 400,000 club golfers who play in excess of 10m competition rounds per year. Currently approximately 38,000 golf handicaps are checked daily through golf.org.au.

Whisky fans in Australia can get their hands on a bottle of Loch Lomond Whiskies in First Choice, Liquorland and Vintage Cellars.

Golf fans will also get the chance to win a trip to The Open thanks to Loch Lomond Whiskies, with entry details to be announced in the coming weeks. The 148th Open takes place at Royal Portrush, Northern Ireland, from July 14th – 21st.

Commenting on the launch of the partnership, Loch Lomond Whiskies CMO, John Grieveson, said: “We’re absolutely delighted to agree to this partnership with Golf Australia which will give even more whisky and golf fans the chance to enjoy our Single Malts.

“Australia is a hugely important market for us and we already have plenty of ideas on how we can bring the partnership to life across the entire country.”

Golf Australia’s Commercial General Manager, Kent Boorman, added: “To have a global brand like Loch Lomond Whiskies partner with Golf Australia is incredibly exciting.

“We look forward to showcasing their greater partnership with The Open Championship in the local marketplace, whilst also introducing ways to reward and recognise Australian golfers.”

In addition to Loch Lomond Whiskies’ partnerships with The Open and Women’s British Open, the brand’s ambassadors include golf legends Colin Montgomerie, Darren Clarke and Cristie Kerr.

Source: GA

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

New epar Connect 2.0 centralised and consistent EHS manageme...

Just like in any other business or organisation,...

Brisbane GC leading the way to gender equality...

The Brisbane Golf Club has become one of...

Incredible membership growth at Ranfurlie...

Now in the midst of Membership Subscriptions for...

Queensland proshop owner stays afloat with business interruption ...

Not totally surprising at this time of the year, the weather around the country has been a tad bit on the extreme...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Walkinshaw Sports Acquires Linkz Marketing in New Zealand...

Walkinshaw Sports Pty Ltd announce that they have acquired the wholesale golf business of Linkz Marketing as part of their ongoing commitment...

Loch Lomond Whiskies partner with GA...

Loch Lomond Whiskies and Golf Australia have signed a new partnership to give golfers and whisky fans more opportunities to enjoy the...

Industry Around the Globe Unites in Support of Women’s Golf...

June 4th 2019 will be the largest ever single-day celebration of women’s golf with venues from every corner of...

Tiger Woods receives Presidential Medal of Freedom from Donald Tr...

At times choked up by the magnitude of the White House proceedings as President Trump listed many of the...

Is golf the key for Vietnam’s Bamboo Airways to capitalise on c...

As Vietnam’s aviation sector booms and passenger numbers rise at double-digit rates, local upstart Bamboo Airways is embracing what...

Malaysia’s Finest Feted in People’s Choice Awards...

Asian Golf Industry Federation Golf Course Facility Members TPC Kuala Lumpur, Kota Permai Golf & Country Club and The...

Ausplay releases state of golf participation and engagement repor...

Earlier this week a golf focused report on driving participation and engagement was released. The AusPlay Survey (AusPlay) is...

There be DEMONS – by Gregg Patterson...

You’re a wanna be general manager.  You know G.M.’ing will be different than Assistant Manager-ing—–that there’ll be Demons chasing...