Browsing Golf Industry NewsVIEW ALL

New report gives insight to millennial engagement in golf clubs

POSTED ON November 1, 2018 @ 2:32 pm

GolfWA identified some time ago that there was a disconnect between millennial golfers (20 to 39 years of age)  and the typically baby boomer boards and committees that govern clubs.

GolfWA created a Young Members Committee to focus particularly on this millennial age group – to highlight what stops millennials taking up golf or joining a club.

GolfWA wanted to understand more thoroughly what was working and what was not, to quantify the barriers for younger members in joining a club, and to identify a baseline of Western Australian data so we can measure progress in the future.

Given these issues, GolfWA commissioned this report with golf industry expert advisor Jeff Blunden of Golf Business Advisory Services. This report is a resource for club administrators to help identify ways to attract younger members.

You will find in this report insights into how clubs can be more aware of the barriers for millennials so that they can take action and remove them.

Source: GolfWA

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Greg Norman Partners with American Australian Association to...

Shark Shootout Charities and Presidents Cup International Team...

New Epar Connect Lite – now affordable for small and regio...

Designed to kick start your EHS governance Earlier...

Golf Surprize rewards golfers for taking ACTIONS that increase cl...

Golf Surprize was launched in 2018 and has one specific mission – Reward golfers for taking ‘ACTIONS’ that increase club revenue. You...

New state of the art kiwi hatching facility opens at Wairakei Gol...

A new state-of-the-art kiwi-hatching facility, opening today, will dramatically ramp up kiwi numbers in the fight to save the birds from extinction....

SEEK: Golf Club Fitting Technician – Leadership – (Ti...

    Experienced golf club fitting technician   Leadership focus with professional and elite amateur players Melbourne based with regular travel   Our...

2020 Whole of Golf Conference – Keynote Speakers announced...

The New Zealand Golf Industry Council(NZGIC) is holding its inaugural Conference and Trade Show at the Ellerslie Event Centre, Auckland from Monday...

Greg Norman Partners with American Australian Association to Laun...

Shark Shootout Charities and Presidents Cup International Team Pledge $500,000 West Palm Beach, Fla. (January 14, 2020) – Greg Norman announced a...

Two in five golfers play MORE golf after a hip operation...

Two in five golfers play more golf after undergoing joint replacements and almost 90 per cent continue to play...

Ba Na Hills Golf Club, Vietnam – Golf Digest World’s ...

Da Nang, Vietnam, January 15th, 2020: Ba Na Hills Golf Club has made its debut at 89 in Golf...

Asian Summit Focus on Growing Golf Participation...

Growing Golf Participation will be the theme of the Asian Golf Industry Federation’s (AGIF) first Club Management Mini Summit...

New state of the art kiwi hatching facility opens at Wairakei Gol...

A new state-of-the-art kiwi-hatching facility, opening today, will dramatically ramp up kiwi numbers in the fight to save the...

Sonia Kruger defects from Nine to Seven to host mini-golf show, A...

Sonia Kruger’s defection from the Nine Network to her former employer the Seven Network is complete with the latter...