59club AU/NZ and Golf Industry Central Announce Strategic Partnership

POSTED ON February 5, 2026 @ 12:04 pm

59club Australia/New Zealand, the premier provider of customer experience benchmarking for the golf and club industry, and Golf Industry Central, the region’s leading B2B golf news, jobs, and event marketing platform, are proud to announce a new strategic partnership.

By combining 59club’s data-driven performance tools with Golf Industry Central’s expansive reach, the partnership aims to provide golf and hospitality venues with a comprehensive toolkit for operational excellence and professional development.

“I’ve been a big fan of 59club globally since first meeting the founder at an event in Thailand in 2019 . When it launched here in Australia/ New Zealand a few years ago, I was excited to see the interest from many clubs on a topic that I’m very passionate about.

“The Experience” given to members and guests is the product we sell, and this type of training has been very needed for our industry not just for retention but more importantly to keep growing.” says Mike Orloff – Golf Industry Central.

(2025 59Club Aus/NZ Awards Night – Sydney)

Driving Professional Education

At the heart of this partnership is a commitment to the “human” side of the industry. The two entities will collaborate to launch service-specific education events and seminars, promote the results that clubs and team members are achieving, and ultimately improve the golf/club experience in the region.

“To work with Mike from Golf Industry Central to forge deeper connections with the community is an exciting start to 2026,” said Sam Hughes, General Manager of 59club Australia/New Zealand.

“By collaborating on educational events and amplifying the success stories of our clients, we are better positioned to support the development of industry professionals and connect our performance management solutions with a wider audience.”

About 59club Asia / Australia & NZ

59club is the leading international Customer Service Analysis and Training provider for the golf and club industry globally. Offering cutting-edge Mystery Shopper Audits, Satisfaction Surveys, and Employee Training Programs, 59club provides the global data required to elevate sales performance and guest experiences across the Hotel, Golf, Leisure, and F&B sectors.

About Golf Industry Central

Since 2008, Golf Industry Central has served as an important B2B news and information hub for the golf industry. The platform offers easy access to industry news, job vacancies, recruitment and marketing services, connecting business owners, managers, and suppliers worldwide.

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