Browsing Golf Industry NewsVIEW ALL

Abacus Sportswear appoints Uchoose Golf for Australia, New Zealand and South Pacific Islands

POSTED ON July 10, 2025 @ 10:08 am

Swedish golf wear brand Abacus Sportswear is delighted to announce that Uchoose Golf is the new distributor for Australia, New Zealand and South Pacific Islands.

The agreement has been signed until 2028 with the intention of a long-term partnership.

“We’re excited to announce this new opportunity for Uchoose Golf as we work to strengthen and grow Abacus’s presence in the Australian and New Zealand markets,” said Clint Anderson, CEO and Owner of Uchoose Golf. “We’re looking forward to introducing the full Abacus collection to our customers in the coming months.”

“Following a productive meeting with Sven-Olof last month, it’s clear we share a strong vision for the future of the brand. We believe this alignment lays the foundation for a successful and long-term partnership.”

Abacus is revolutionizing the game with its cutting-edge Swedish design and advanced waterproof fabrics. The apparel is optimized to eliminate any weather-related distractions, enabling golfers to stay focused on their performance. 

Sven-Olof Karlsson, CEO and founder at Abacus said “We would like to thank our previous distributor in Australia, Affinity golf, for the collaboration and the work that has been done over the years. At the same time, we look forward to a new chapter together with our new distributor Uchoose Golf, who we believe has the right conditions to strengthen our presence and take our business to the next level in the region. This change is part of our long-term strategy to better meet customer needs and grow in the Australian & New Zealand market” 

About Abacus Sportswear 

Abacus Sportswear was established in 1991 and has grown into one of golf’s most successful international outerwear and apparel brands, renowned for its function, design and quality.

A pioneer of high-performance stretch waterproof fabrics, Abacus Sportswear manufactures functional and smart clothing for the active golfer. Grown out of a passion for the game, abacus® clothes combine Swedish design, quality and function to provide complete Freedom of Motion.  Abacus is available in over 25 countries, with strong market positions in Sweden, Denmark, Norway, UK, Irland, Holland and Germany.

Abacus Sportswear is a leading supplier to the DP World Tour, The British Open, and is an official licensee to the Ryder Cup since 2010. Abacus has dressed the European Solheim Cup team six times and is a partner to PGA UK & Ireland. Abacus is also the official supplier to the National Teams of Golf Ireland and Germany. 

www.abacussportswear.com

About Uchoose Golf Pty

Uchoose Golf is an Australian-based company specializing in the distribution of premium international golf apparel brands across Australia and New Zealand. Founded by Clint Anderson, who has over 25 years of experience in senior roles within the global golf industry, the company was established to address the lack of international golf apparel brands available in the local market 

The company’s mission is to bring the world’s leading international golf brands to the leading golf retailers, resorts, and businesses across Australia and New Zealand.

www.uchoosegolf.com

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

The Business of Golf – Africa’s Premier Golf Business Pu...

The Business of Golf’s (BG) origins lie in...

Council Approves Housing for Cranbourne Golf Course with “...

In a move to balance Victoria’s urgent housing...

Sky Secures Three-Year Extension for New Zealand Open...

Sky has solidified its position as the home of New Zealand golf, confirming a new three-year broadcast and production agreement with the...

Golf Leaders Honoured in 2026 Australia Day Awards...

The Australian golf community is celebrating a prestigious start to the year as two of its most influential figures, Mr Alexander Sinclair...

New Zealand Open Solidifies Elite Status with $2M Prize Purse and...

The 105th New Zealand Open, presented by Millbrook Resort, has officially confirmed a $2 million total prize purse for the upcoming championship....

Rebel Sport Extends Long-Standing Partnership with New Zealand Op...

New Zealand’s premier golf event has secured a major boost as Rebel Sport officially extended its sponsorship of the New Zealand Open,...

The Business of Golf – Africa’s Premier Golf Business Publica...

The Business of Golf’s (BG) origins lie in a commentary and discussion series about the business of golf, which...

EOI: Golf Industry “Field Trip” Phuket, Thailand R...

  Golf Industry Central and Golf Industry Asia are seeking EOI from golf industry people who may be interested...

Second Women’s Amateur Asia-Pacific Academy Nurtures Golf Talen...

A promising cohort of young female golfers from across the Asia-Pacific region has significantly benefited from the second edition...

Morris Joins The R&A to Advance Sustainable Agronomy in Asia...

The R&A has announced the appointment of renowned turfgrass expert Australian Dr. Brett Morris to its Sustainable Agronomy team...

Dame Lydia Ko Hosts Elite Scholarship Camp to Bridge Pathway for ...

Fresh off her historic induction into the LPGA Hall of Fame, Dame Lydia Ko is doubling down on her...

Evans Head Golf Club Devastated by Massive Multi-Night Cart Theft...

A wave of targeted thefts has left the Woodburn-Evans Head Golf Club reeling after 16 golf carts were stolen,...