ASIA: T&T Golf partners with 54 to elevate Văn Lang Empire T&T Golf Club

Official signing ceremony held at the T&T Corporate Office in Hanoi

Hanoi, Vietnam, Sept 12, 2024 – In a move set to revolutionize Vietnam’s golfing landscape, T&T Golf, a subsidiary of T&T Group, has officially joined forces with 54, the global sports and entertainment group, to manage and operate the Văn Lang Empire T&T Golf Club, an iconic golfing destination poised to become a symbol of excellence on the world stage.

This strategic partnership sees 54, with its extensive footprint across APAC, EMEA, and North America, bringing its world-renowned expertise to Vietnam. The collaboration aims to enhance the customer experience and create a competitive edge for the Văn Lang Empire T&T Golf Club through innovative, sustainable solutions tailored to meet the highest international standards.

Jed Moore, Group CEO of 54, said: “Our presence in Vietnam reaffirms our long-term commitment to nurturing sports development in the country. We believe that by leveraging our comprehensive solutions, from operations to marketing, the Văn Lang Empire T&T Golf Club will soon be recognized as a beacon of excellence, drawing global attention to Vietnam’s burgeoning golf market.”

Aerial view of Văn Lang Empire T&T Golf Club, an integral part of the Tam Nong Legendary Urban Area, covering an expansive 168 hectares in Phu Tho.

Văn Lang Empire T&T Golf Club is an integral part of the Tam Nong Legendary Urban Area, covering an expansive 168 hectares in Phu Tho. This premier 36-hole international golf course, “The Prime” and “The Legend”, designed by the legendary Greg Norman, artfully preserves the natural beauty of the indigenous forests and tea hills while weaving in the rich historical narratives of the Hung Kings’ homeland. Each hole tells a unique story, providing golfers with an immersive journey into the heart of Vietnam’s cultural heritage.

With its stunning landscapes and cultural landmarks like the Hung Temple Festival, and the haunting melodies of Phu Tho folk songs, the Văn Lang Empire T&T Golf Club is a one-of-a-kind destination. It seamlessly combines a world-class golfing challenge with a deeper exploration of Vietnam’s roots, offering international visitors an authentic connection to the country’s heritage.

The Văn Lang Empire T&T Golf Club offers more than just a game of golf; it presents an opportunity to experience Vietnam’s legendary past firsthand. The course’s meticulous design captures the spirit of the land, creating a golfing environment that is both serene and inspiring. It is a story that connects the global golfing community to the unique, untapped treasures of Vietnam.

The Văn Lang Empire T&T Golf Club. A one-of-a-kind destination that seamlessly combines a world-class golfing challenge with a deeper exploration of Vietnam’s roots, offering international visitors an authentic connection to the country’s heritage.

The partnership marks a significant step in raising the service quality and operational standards of the golf club. By providing world-class golf course management and creating an environment that caters to professional golfers and high-end customers alike, 54 will help elevate the club’s status to that of a premier golfing destination. Both parties are committed to sustainable development, enhancing the brand value of the Văn Lang Empire T&T Golf Club, and positioning it prominently on the international golf map.

“We believe that with the strategic vision and strong commitment from both parties, this collaboration will yield outstanding results and open up new opportunities for both T&T Golf and 54. We also hope this will be a significant step towards the sustainable development of Vietnam’s sports and tourism industry,” said Do Vinh Quang, Vice Chairman of T&T Group. 

Looking ahead, Do Vinh Quang revealed that T&T Group plans to invest in three more golf courses within the next five years, integrated into large-scale tourism and resort urban areas in popular domestic and international tourist destinations. These projects will be interconnected, attracting tourists to enjoy both golf and leisure activities.