Global Service Standards, Local Success: How 59club is Transforming the ANZ Golf Industry

POSTED ON April 15, 2026 @ 4:02 pm

The results are in, and they prove one thing: data-driven training is the secret weapon for golf venues across Australia and New Zealand. As 59club Australia & New Zealand prepares for its upcoming awards in May, the spotlight is shining brightly on the region’s ability to compete and win on the world stage.

A Global Triumph for The Lakes Golf Club

The benchmark for excellence has officially been set by Jade Henderson of The Lakes Golf Club. In a historic win, Jade was been named the first-ever 59club Global Food & Beverage Manager of the Year in 2025.

This is no small feat. Jade went head-to-head with the industry’s elite from the UK, USA, Middle East, Africa, Canada, Asia, and Europe. This massive accolade is a testament to her dedication and the forward-thinking leadership at The Lakes.

Special credit goes to Matthew Olson and the Board at The Lakes for their investment in Jade’s professional development, ensuring she could represent the region at one of the premier golf networking events on the global calendar.

How the 59club Service Works in ANZ

So, how does a venue move from “good” to “global award-winning”? The 59club process is built on a simple yet powerful three-pillar strategy: Measure, Train, and Support.

In Australia and New Zealand, 59club acts as an independent auditor, providing venues with a “mystery shopper” perspective that is entirely data-driven. Over the last 12 months alone, the team performed 70 Golf Visitor Experience mystery shops, collecting over 18,000 unique data points.

These data points focus on four critical areas:

Staff Attitude: The warmth and engagement of the team.
Staff Process: The efficiency and consistency of operations.
Staff Sales: The ability to convert inquiries into revenue.
Facility: The physical standards of the venue.

Once the data identifies the gaps, 59club delivers bespoke CX (Customer Experience) staff training. This isn’t generic advice; it is venue-specific coaching designed to turn weaknesses into strengths without requiring additional payroll or capital expenditure.

The Results: Real Growth Across Australia & New Zealand

The data from the past year shows that every single venue that engaged with the service saw an improvement. On average, venues saw a 2.8% boost in their overall score, driven by improvements in every department:

Booking Confirmation: Up 9.1%
Retail Enquiry: Up 5.5%
Tee Time Reservation: Up 5.3%
Arrival Experience: Up 4.5%
On-Course Services: Up 3.9%

High Performers & Revenue Impact

For the data lovers, the impact on the bottom line is clear. Across the region, Staff Sales increased by 10.8%, Staff Process by 11.3%, and Staff Attitude by 12%.

To put the sales growth into perspective, a 2.3% increase in staff sales performance equates to $23,000 for every $1 million in revenue—all achieved through better processes rather than increased spending.

The “Best in Class” results were even more staggering, particularly from a public venue that achieved:

Overall Score: 28% higher
Staff Attitude: 42% improvement
Staff Sales: 43.5% improvement

What’s Next for 2026?

The momentum is only growing. In 2026, 59club Australia & New Zealand is doubling down on its commitment to the region with over 140+ Golf Visitor Experience mystery shops and 30+ days of CX training already scheduled.

If you are ready to understand your venue’s CX journey and join the ranks of global winners like Jade Henderson, reach out to the team today.