Golf Industry Report Findings to be Revealed at Asian Club Managers’ Conference
The findings of the first Singapore Golf Industry Report will be revealed at the 12th Asian Club Managers’ Conference (ACMC). In a joint presentation, Singapore Golf Association (SGA) General Manager Jerome Ng and Dominic Wall, Director – Asia, The R&A, will explain key information from the undertaking.
Organised by the Club Managers’ Association of Singapore (CMAS) in collaboration with the Asian Golf Industry Federation (AGIF), the three-day gathering (August 26-28) will focus on the topic of 10x Your Club in the Age of Disruption.
Dinesh Singh, Vice-President of the CMAS and Chairman of the 12th ACMC, said more than 200 delegates from around the region are expected to attend the event at the Shaw Foundation Alumni House.
Singh said: “We’re excited that the 12th Asian Club Managers’ Conference is the platform at which details of this eagerly-awaiting golf industry report will be unveiled.
“The inclusion of Jerome and Dominic in our programme further elevates the quality of the speakers that will be participating and reflects the growing status of what is our flagship event.”
Eric Lynge, the AGIF’s Chief Executive Officer, said: “The Federation is delighted to be the Official Partner, supporting the CMAS for the event. We are also pleased that three of our Board members – Rudy Anderson, Andy Johnston and Steven Thielke – are among the distinguished list of speakers.
“As an Association Partner of the Club Managers Association of America (CMAA), we have the license to execute the BMI education programme for the Asia Pacific region in partnership with existing CMAA partners in China, Hong Kong, Macau and New Zealand.
“We work closely with the CMAS in Singapore to roll out CMAA education and to date we have intake from the Singapore Island Country Club, NUSS, Temasek Polytechnic, Orchid Country Club, Raffles Country Club and SAFRA.
“We’re delighted that the Singapore golf industry report will feature prominently on the agenda at the conference. It’s a fact that there is very little quantitative or even useful data available about the golf industry in Asia.
“As such, it’s difficult for golf to articulate its case for increased Government support, to attract more sponsorship and to promote the sport to the public.
“The AGIF welcomes the initiative of the Singapore Golf Association and The R&A in commissioning this report and we look forward to supporting further similar undertakings around the region.”
Anderson, President of Pacific Links International, will tee-off proceedings on August 27 with a keynote address entitled: The Evolution of the Club Industry in Asia.
Following morning refreshments, Johnston, General Manager and Director of Agronomy at Sentosa Golf Club, will make a presentation on Organising World Class Events.
There will then be a panel session on Unlocking Your Club’s Full Potential which will feature Dr Larry Ross, Professor at Florida Southern College, and Andrew Bulloch, Vice President of International Sales at Northstar, and will be moderated by Spencer Robinson, the AGIF’s Chief Communications Officer.
Ross will again take to the podium in the afternoon to discuss Maximising F&B Revenue.
The next morning (August 28), centre stage will belong to Thielke, Chief Executive Officer at TPC Kuala Lumpur. His topic is: Engaging Millenials to 10x Your Club.
Lynge will then conduct the wrap-up session which will be followed by a tour of facilities at three prominent Singapore clubs.
Dr Ross will be staying on in Singapore to deliver the CMAA’s F&B programme (August 29-September 1).
AGIF members and BMI F&B registrants are eligible to receive a special attendance rate Asian Club Managers’ Conference. For further details, please visit https://cmas.eventsair.com/QuickEventWebsitePortal/12th-asian-club-managers-conference/event
