Browsing Golf Industry NewsVIEW ALL

Golf Marketing 101 – Marketing Plan 4-week online courses now available

POSTED ON July 13, 2020 @ 12:44 pm

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or no cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, videos, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The end result will be a Marketing Plan specific to your facility or business.

The 4  (Class Length 1.5 to 2 hour: based on class size) online classes will be held each week starting 5 August at 10 am (QLD) or Wednesday 5 August at 7pm.(QLD) (Cost for 4-week is AU$299 inc gst)

Students must start the course in the first session as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

*Australian PGA Members will receive 1.5 ACE Credits for Small Business

Contact Mike at mike@golfindustrycentral.com.au for more info.Click here for registration Wednesday 5 August 10-12pm or here for Wednesday 5 August 7-9pm start.

This may also be of interest:

(WORKSHOP) – Reaching your customer /member goals through “Customer Journey Mapping”

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Royal Queensland confirmed as the chosen host venue for the 2032 Olympics

The Royal Queensland Golf Club has confirmed its...

JOB: Customer Service Representative – Mizuno (Melbourne)

Our Company Throughout our history, Mizuno has believed...

100+ Golf Facilities Protected by Golf Business Australia– Australia’s #1 Golf Insurance Specialist

Australia’s leading golf-specific insurance and finance provider Golf...

JOB: Marketing Coordinator – MiClub Services (Perth)

miClub

About miclub MiClub is an innovative Perth-based company providing management software/solutions to over 500 golf venues in 5 countries. With over 40...

Introducing MYGIG VAULT: A better way to train your team members

Do you want faster onboarding, more consistent processes, and increased accountability for all employees at your club? Online golf education provider Golf...

Warringah Golf Club selling North Manly clubhouse and carpark

One of the northern beaches’ oldest golf clubs is selling its clubhouse and carpark and already a range of buyers are circling....

NZ: Flood-ravaged Hororata Golf Club's remarkable resurrection

John Morton surveyed the devastation at his beloved Hororata Golf Club and took a philosophical view: “I went ‘Oh yes, OK. Well,...

Korean clothing company F&F joins $1.8 billion deal for TaylorMade

South Korean clothing company F&F, founded and led by billionaire Kim Chang-soo, is joining in a $1.8 billion acquisition...

Introducing MYGIG VAULT: A better way to train your team members

Do you want faster onboarding, more consistent processes, and increased accountability for all employees at your club? Online golf...

ASIA: The R&A continues support of AGIF’s Certificate in Greenkeeping

Representatives from Malaysia’s leading golfing establishments participated in the AGIF’s Certificate in Greenkeeping programme.

The R&A, the game’s ruling golf organisation, has confirmed its continued backing for the Asian Golf Industry Federation’s (AGIF)...

ASIA: Mees Appointed GM at Aquella Golf and Country Club

Simon Mees has assumed the role of General Manager at Aquella Golf and Country Club.

Scotsman Simon Mees has been appointed as General Manager at Aquella Golf and Country Club, Thailand’s newest golfing establishment....

Royal Queensland confirmed as the chosen host venue for the 2032 Olympics

The Royal Queensland Golf Club has confirmed its position as the chosen host venue for golf for Brisbane’s bid...

AGIC backs golf ball recycling program

recycling golf balls

The Australian Golf Industry Council (AGIC) is backing an exciting new venture aimed at reducing golf’s carbon footprint. Under...