Browsing Golf Industry NewsVIEW ALL

Golf Marketing 101 – Marketing Plan 4-week online courses now available

POSTED ON July 13, 2020 @ 12:44 pm

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or no cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, videos, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The end result will be a Marketing Plan specific to your facility or business.

The 4  (Class Length 1.5 to 2 hour: based on class size) online classes will be held each week starting 5 August at 10 am (QLD) or Wednesday 5 August at 7pm.(QLD) (Cost for 4-week is AU$299 inc gst)

Students must start the course in the first session as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

*Australian PGA Members will receive 1.5 ACE Credits for Small Business

Contact Mike at mike@golfindustrycentral.com.au for more info.Click here for registration Wednesday 5 August 10-12pm or here for Wednesday 5 August 7-9pm start.

This may also be of interest:

(WORKSHOP) – Reaching your customer /member goals through “Customer Journey Mapping”

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central
Crowd-less golf event

Are crowd-less golf events the new normal?

As published in Golf Business Australia Needless to...

(ONLINE WORKSHOP) – Reaching your customer /member goa...

This 1.5 hour interactive online workshop is being...

Gregg Patterson: The Management Journey: People want to Know YOU!

by Gregg Patterson – Founder and President  “Tribal...

NZ: The NZPGA has announces move to North Shore Golf Club...

The PGA (Professional Golfers’ Association) of NZ has announced that from 1st August 2020 it will be based at Auckland’s North Shore...

NZ: Billionaire’s golf tourism vision for Mangawhai region...

Build it and they will come. A US billionaire’s plan to build more golf courses in Mangawhai to attract tourists rolls on...

NZ: Two more golf courses approved near Tara Iti...

An American billionaire is planning to build two more golf courses at Te Arai next to an 18-hole course rated as one...

GMANZ proactively work through a crisis together...

This week New Zealand exited a four-week national lockdown which included the closure of all golf courses. During the confinement, golf industry...

Aussie talents advance across the globe through Troon International

The world’s largest golf management company, Troon International, has recently announced six strategic appointments of associates at their properties...

Golf Commentators Hail “The Open For The Ages”...

“IT’S THE STUFF THAT DREAMS ARE MADE OF” – GOLF COMMENTATORS HAIL THE OPEN FOR THE AGES 15 July...

500 staff to lose their jobs as Bintan Lagoon Resort closes

Riau Island Resort closure Southeast Asia is poised to lose two more golf courses with Bintan Lagoon Resort (BLR)...

PGA of America Bringing its ‘Grow-the-Game’ Mission to Asia...

  Singapore: The largest working sports organisation in the world, the PGA of America is positioned to extend its influence and...

New owner for Ladies GOLF Magazine

Nicci Herrera, the Managing Director of Paradigm Collective Pty Ltd, has purchased Ladies GOLF Magazine and all entities associated...

Aussie talents advance across the globe through Troon International

The world’s largest golf management company, Troon International, has recently announced six strategic appointments of associates at their properties...