Browsing Golf Industry NewsVIEW ALL

(ONLINE WORKSHOP) – Reaching your customer /member goals through “Customer Journey Mapping” (29 October)

POSTED ON October 1, 2020 @ 6:00 pm

Mike Orloff, Golf Marketing Specialist

This 1.5 hour interactive online workshop is being conducted by Mike Orloff Club Marketing Specialist on 29 October 7-8:30pm (AU$49pp).

IN TODAY’S “EXPERIENCE” ECONOMY (VS. THE PREVIOUS “PRODUCTION” AND “SALES” ECONOMIES) PEOPLE HAVE MUCH HIGHER EXPECTATIONS THAN EVER BEFORE.  MILLENNIALS VALUE ‘EXPERIENCES’ OVER OWNERSHIP OF GOODS.

“…this generation not only highly values experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits to cultural experiences and events of all kinds.” 

“For this group, happiness isn’t as focused on possessions or career status. 

Living a meaningful, happy life is about creating, sharing, and capturing memories earned through experiences that span the spectrum of life’s opportunities.” – Harris Corp 

Also read: Club marketing: How to connect your members so they stay longer

Customer Journey mapping workshop

What is Customer Journey Mapping?

customer journey map is a visual representation of every experience your customers have with you.

It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship.

Your customer’s expectations set the bar for their satisfaction. 

By merely meeting those expectations, you end up with a 50/50 chance of seeing that customer again. 

Go beyond those expectations and your customers will repay you on a minimum twofold. 

You’ll see repeat business and those customers will tell their friends, who will keep you and your services at the forefront of their minds. 

CLUB MARKETING: Marketing to Millenials (Podcast)

Today’s experience economy

Successful clubs create value through member-focused innovation. The “member experience” is determined by the cumulative and compounding effect of numerous “little” interactions that they experience at the club. 

At the end of the day, what people want are reasons justifying the costs associated with their membership (Value = Experience – Cost)

Let Mike Orloff help your club create a systematic approach to the “Club/member experience”,

Registration

Register here for the 29 October(Qld 7-8:30pm) The investment is AU$49pp.

*Australian PGA Members will receive .25 ACE Credits for Small Business.

Mike will contact you directly after registering to discuss what outcomes you are after and to send an invoice.


Testimonials

“Mike understands the golf industry better than most and he provides the perfect insight into enhancing the customer journey. His tips have left a lasting impression on our staff as they go that extra step in ensuring Members have a memorable experience each time they enter the Club.”

“Best of all Mike is a great guy and he explains all his techniques in an easy to understand way through stories and life experiences. I would definitely recommend this session to any business looking for that little edge over their competition.”

-Robert Vincekovic, General Manager Glenelg Golf Club

Read more testimonials from our clients.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central
Australian golfing great Craig Parry

Coffs Harbour Golf Club enlists golfing great Craig Parry to complete Master Plan

One of Australia’s greatest golfers, Craig Parry, has...

royal sydney

Royal Sydney Golf Club: Removal of trees will restore original coastal heathlands

Sydney’s most prestigious and privately held golf club...

Gofundme page set up to restore Dunedoo golf course after being ‘ripped to pieces’

A man has been charged over the ploughing of a golf course in Central West NSW. Granted bail Ray Hadley received footage...

NZ: Springfield Golf Club Set to be Replaced by Soccer Fields and Housing

A local Rotorua golf club would be destroyed and replaced by a mixture of soccer fields and urban housing if a local...

Nz: Chamberlain Park Golf Course shuts holes after wayward drives risk lives on motorway

A spate of sub-par golf shots colliding with cars on a motorway has led Auckland Council to close three holes of a...

NZ: Rotorua's Springfield Golf Course development critics claim house values will drop

Royal Auckland and Grange Golf Club

Rotorua residents fighting to save Rotorua’s Springfield Golf Course claim a proposed development on the site could wipe up to $100,000 off...

KPS Capital Partners To Sell TaylorMade Golf Company, Inc. To Centroid Investment Partners

KPS Capital Partners, LP (“KPS”) announced today that it has signed a definitive agreement to sell its portfolio company,...

Survey finds women typically introduced to golf at an older age than men, and by a partner

new gols survey

A new survey of female golfers finds they’re much more likely to have been introduced to the game later...

Sean Kinsley Appointed New Group Director of Agronomy at Els Club Malaysia

Sean Kinsley

Sean Kinsley has been appointed as Group Director of Agronomy across The Els Club Malaysia – Desaru Coast and...

Steven Thielke Relishing Els Club Desaru Coast Role

Steven Thielke

Steven Thielke, a widely respected figure in club management in Asia, has been appointed General Manager at The Els...

New partnership between epar and SEA

epar

          The Sports Environment Alliance (SEA) today announced an exciting new partnership with sustainability solutions...

Sentosa Golf Club aiming to become world’s first carbon neutral golf club

Sentosa Golf Club

Sentosa Golf Club, regarded as one of the world’s most sustainable sporting venues, has today announced a commitment to...