Browsing Golf Industry NewsVIEW ALL

Gregg Patterson: Hungry for CLUB!!!

POSTED ON May 8, 2020 @ 10:00 am

by Gregg Patterson – Founder and President  “Tribal Magic!!!”

Post Virus people will be HUNGRY for CLUB!  And clubs that do CLUB right will flourish.

The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom—that clubs exist to create relationships and community by delivering the goods, services, programs, and PEOPLE needed to create relationships and community.  Post Virus, people will need people who CARE about them as people—more than ever.  And CLUB done right will satisfy The Hunger.

Post Virus, Managers, Boards, and Owners will have an opportunity to “shout out” to members, guests, and staff that CLUB trumps clubhouse, people trump stuff, emotions trump things, Eye-to-Eye trumps Screen-to-Screen and The Community of Caring trumps carpeting and woodwork.

Clubs that emphasize the social side of the club experience—that make Social KPIs a priority before, during, and after reopening—will flourish.  Post Virus, the creative delivery of this “warm embrace” will matter more than ever.  Clubs that emphasize CLUB will provide a behavioral guarantee for every visit.  “We’ll do things that’ll make you feel GOOD.  We’ll welcome you, appreciate you, and embrace you.  We’ll know your name. We’ll know your family. We’ll know what you do.  We’ll know what you love. We’ll help you escape the madness with goods, services, facilities, and people that are right for YOU and your needs, wants, and expectations. We’ll connect you with people to look at, listen to and talk to.  We’ll help you connect with others who’ve experienced The Madness and want to share their stories and give you their insights.   If you’re down, we’ll bring you UP.  If you’re feeling good, we’ll make you feel better.  We’ll give you reasons to linger longer, to connect more, and to feel The Warm Embrace.  We’ll never forget why you’re hungry for CLUB—and we WILL deliver the people and the stuff needed to satisfy the hunger!”

The Virus will be an opportunity for clubs to reaffirm that caring matters—lots.  That relationships matter—lots.  And that lots done right will fill their Social Big Empty.

Clubs that deliver The Warm Embrace, that satisfy the emotional side of the club experience, will attract and retain members, guests, and staff.

And clubs that do CLUB right and feed The Hunger—Post Virus—will flourish!

So be positive, be creative, and………enjoy the journey!!!

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

SHANX Mini Golf - The Importance of Design

Architects of the Golden Age produced some of...

GA's new CEO

Golf Australia CEO James Sutherland joins new sport integrity council

The oversight and guidance for sport integrity matters...

The Hills College & Golf Academy sign partnership for solar hydrogen plant

The Hills solar farm in QLD

The Hills International College and Golf Academy in Jimboomba, Queensland (QLD), which boasts former World Number 1 Jason Day as an alumnus,...

150 kg sea lion with pup makes Chisolm Links Golf Club (NZ) their home

sea lion on golf course

People setting off from the thirteenth hole at Chisholm Links in the next few weeks may find themselves head-to-head with a 150-kilogram...

16 NSW Clubs Successful in CBP Program Grants Roll Out

All ability golfer long reef

Accessibility improvements, sewerage & irrigation repairs, solar panelling installs, and water management programs are some of the initiatives which will be undertaken...

JOB: Golf Club Assembly Operator Mizuno – Melbourne

About the business Mizuno Corporation is a Japanese owned sports manufacturer and one of the largest sporting goods companies worldwide. The guiding philosophy...

Topgolf to expand its global footprint with new partnership

topgolf and callaway merge

Topgolf Entertainment Group, a global sports and entertainment company, alongside franchise partner TG SEA Development Pte., Ltd, Singapore (TG...

LPGA commissioner Mike Whan to step down after almost 11 years

Mike Whan

Mike Whan, who took over the LPGA Tour during a tumultuous time more than 10 years ago, announced Wednesday...

Passing of Peter Tang: Godfather of China Golf Coaches

Peter Tang

Peter Tang Shu-chuen, a hugely influential figure in China’s golfing history who conducted one of the sport’s most famous...

Topgolf to expand its global footprint with new partnership

topgolf and callaway merge

Topgolf Entertainment Group, a global sports and entertainment company, alongside franchise partner TG SEA Development Pte., Ltd, Singapore (TG...

Gregg Patterson: The Magic Elixir

Gregg Patersson

People here in Southern California are devotees of “good health”.  They wax poetic about hot yoga, Zen retreats and...

Who is liable for injury, the player or the facility?...

At a glance, it may seem golf is a less dangerous sport than many others, say football or cricket....