Sports Digital Guru Sean Callanan talks Golf with Golf Australia

Sport Geek founder Sean Callanan was guested on his podcast by John Sutherland from Golf Australia (GA), and Andrew Davies from Golf Business Forum, to look at how digital can help the game grow as it has with professional sports.

With an extensive career in IT development, and with “Sports Geek” podcast gaining international recognition among sports professionals, Sean appreciates the sports digital landscape and will join the competent team of industry leaders speaking at the Golf Business Forum 2016 in Melbourne July 25-26.

Connecting sports, fans and sponsors using technology, Sean has worked with professional teams and leagues to understand what content fans want, how to develop digital teams to deliver that content, and how to commercialise digital fans with membership, merchandise and sponsor promotions.

Talking about some of the opportunities for golf operators, golf courses and people who run golf programs on the podcast, the audience will learn how digital can better connect golf with the fans, but also with the casual golfer.

Further topics approached on the Pod is how Golf Australia is moving into the media business, how the changing media industry (and it’s dwindling resources) present an opportunity, and how GA balances tournament focus with grass roots development.

The conversation also touches upon what golf course owners and managers can learn from stadiums, why Instagram is a must use platform for golf, and who should attend the Golf Business Forum and why.

Click to listen to the Podcast Golf Digital – What’s next

To learn more about Sean Callanan, please click here!

About Golf Business Forum

Developed as a response to the need for facilities serving public golfers to engage, share intelligence, and hear from relevant experts on issues driving golf business performance, the Golf Business Forum is to be held on 25 and 26 July, 2016 on the doorstep of Melbourne’s CBD at the Melbourne Park Function Centre. An exhibition space will feature leading industry suppliers and facilitate small-scale workshops as well as work and meeting spaces.

Key speakers have been announced in recent days, and registrations open for delegates on Thursday 17 March. The Forum is focusing both on the big drivers of golf participation and operational performance, with a key focus in 2016 on the customer: driving engagement and loyalty through creating memorable experiences.

To learn more about Golf Business Forum, please click here!