Marketing your product through great content is more important now than ever before. It’s an area that many don’t have any experience in – but everyone can put a few words together, or find a member or staff member who has a nice way with words.
Once you have written some words you are happy with, snap a little pic with your mobile phone that compliments the words and “voila” you have some content ready to use.
You now take that content and use in your newsletter, social media, and to send out to the various publishers in your area for them to use as well. Write something of real interest or quirky and it may go viral!
Publicity is free media exposure for your product or service. Editorial publicity has credibility because it is a third party endorsement, a form of word of mouth marketing.
So how do you go about getting this free exposure?
Need Help With a Social Media Strategy?
How are you communicating with your various target markets – including the local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods and materials for your golf marketing campaign. Click here to contact Mike Orloff
Mike Orloff is a marketing strategist for the golf industry, as well a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working in senior roles for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.