Browsing Mikes Space ArticlesVIEW ALL

Membership: History, tradition, and honour

POSTED ON September 21, 2016 @ 11:47 am

Years ago as a young PGA trainee I was fortunate to have the opportunity to play Sherwood Country Club (north of Los Angeles, California). Sherwood Country Club used to host Greg Norman’s Shark Shootout (now the Merrill Lynch Shootout) for numerous years before becoming the now current home of the Tiger Woods Foundation/Chevron World Challenge Tournament.

I vividly remember driving up to the residential community’s guardhouse and seeing what looked like huge “pearly” front gates as the entrance to the club. I was in awe. This was going to be something special regardless of how well I played. Fairways were manicured like putting greens, putting greens rolled like glass tabletops, and hardly anyone on the course playing golf except a few celebs of course (Mel Gibson played through my group on this occasion). After a pretty uneventful but still incredible round of golf I had to have a quick trip through the clubhouse. What stood out the most inside was the hallway lined with Honour Boards and the pictures of the club’s Board of Directors and other dignitaries of the famous club- of course Tom Selleck was the one that I remember the most. (It wasn’t to long after the Magnum PI times.) You could just feel this place was full of great stories and wrapped in years of tradition. If the massive beautifully red-brick clubhouse could only talk! This was my first foray into experiencing what a traditional club can truly be like.

When you think of history and tradition in regards to clubs worldwide, a couple names would always make the Top 10 list. St. Andrews and Augusta National are the ones that come to my mind. You don’t have to say much more than their names and you can already draw-up a great visual and feeling about them.

St. Andrews Golf Links is undeniably the home of golf and where the history and tradition began for the game. “A landscape of infinite variety, golf has been played here for over 600 years, evolving on these Links into the game we know today.” quoted from the St. Andrews Links website.

Augusta National, one of the most exclusive clubs in the world, and the home of The Masters golf event played each April. The amazing images we see during The Masters are of pristine manicured holes and we remember the infamous golfing battles from over the years. A simple mention of Amen Corner, Rae’s Creek, and Magnolia Lane and you would automatically know what and where they were talking about.

When I started my golfing career years ago at a city owned Par 67 course in California, my first boss told me, “no matter what type of course you work at, top or bottom tier, remember your players and members think of it as their own Augusta or St. Andrews. Help them create their own history and tradition like it was one of those clubs.”

Our clubs here in Australia are all full of history and tradition, though some more than others. Have a close look at the names on the Honour Boards of the clubs you most frequent. There are many stories behind each of those names and competitions. It’s something that is so special to the people that have their names listed, but this feat is taken for granted many times by most. You have to wonder who these people are, how did they win the same competition 5-years in a row, and what was happening in their life at that time. It’s only a small bit of the club’s history but generations of members to come will get to see and hopefully ponder these facts, and try to add their own names. Some clubs have names of the players we currently watch on television, before they were famous- you never know- that could be you!

Most clubs will offer a regular yearly “fixtures” calendar of all the recurring events held at their club, such as Club Championship, Monthly Medals, Four-ball, and other team events (Mixed and not mixed). Many clubs opt to host some high profile (and not so high profile) events as a great way to start tradition at their club and to add to the history of great players attending before they became famous.

Though not all clubs may be steep in tradition, they still do have some kind of history, tradition and honour. Have a serious look into joining a club near you and make your mark on their history and help them set up some tradition of their own. Go create your own St. Andrews or Augusta National.

If you are in need of assistance for planning, better services standards, or marketing please drop me a line at mike@golfindustrycentral.com.au or call 0415 682 259 any time to discuss.

Click here for our available marketing services.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Greg Norman Partners with American Australian Association to...

Shark Shootout Charities and Presidents Cup International Team...

New Epar Connect Lite – now affordable for small and regio...

Designed to kick start your EHS governance Earlier...

Golf Surprize rewards golfers for taking ACTIONS that increase cl...

Golf Surprize was launched in 2018 and has one specific mission – Reward golfers for taking ‘ACTIONS’ that increase club revenue. You...

New state of the art kiwi hatching facility opens at Wairakei Gol...

A new state-of-the-art kiwi-hatching facility, opening today, will dramatically ramp up kiwi numbers in the fight to save the birds from extinction....

SEEK: Golf Club Fitting Technician – Leadership – (Ti...

    Experienced golf club fitting technician   Leadership focus with professional and elite amateur players Melbourne based with regular travel   Our...

2020 Whole of Golf Conference – Keynote Speakers announced...

The New Zealand Golf Industry Council(NZGIC) is holding its inaugural Conference and Trade Show at the Ellerslie Event Centre, Auckland from Monday...

Greg Norman Partners with American Australian Association to Laun...

Shark Shootout Charities and Presidents Cup International Team Pledge $500,000 West Palm Beach, Fla. (January 14, 2020) – Greg Norman announced a...

Two in five golfers play MORE golf after a hip operation...

Two in five golfers play more golf after undergoing joint replacements and almost 90 per cent continue to play...

Ba Na Hills Golf Club, Vietnam – Golf Digest World’s ...

Da Nang, Vietnam, January 15th, 2020: Ba Na Hills Golf Club has made its debut at 89 in Golf...

Asian Summit Focus on Growing Golf Participation...

Growing Golf Participation will be the theme of the Asian Golf Industry Federation’s (AGIF) first Club Management Mini Summit...

New state of the art kiwi hatching facility opens at Wairakei Gol...

A new state-of-the-art kiwi-hatching facility, opening today, will dramatically ramp up kiwi numbers in the fight to save the...

Sonia Kruger defects from Nine to Seven to host mini-golf show, A...

Sonia Kruger’s defection from the Nine Network to her former employer the Seven Network is complete with the latter...