As we head into our 10th year of existence, the Golf Industry Central team, (Andrew, Mathilda, Cam, Josh, Joel, Chelsea and myself) hope you all have had a fantastic 2016.
What can I say about 2016- but it was a roller-coaster ride with ten days on the road with Gregg Patterson and Norm Spitzig, a truly inspiring time for me professionally, and personally.
Follow that up with nine days with Bill Yates, the guru of Pace of Play, and a few days at the New Zealand GMA Conference, as well numerous golf marketing workshops held in several regional towns throughout Australia.
It was a lot of travel for sure this year but there is no better way to build relationships than in person, and to hear from you what your challenges are. I am so motivated, recharged and ready to hit it hard in the 2017 season with many new initiatives to roll out.
In this issue of Golf Industry Central’s e-magazine we have a look at the ever-growing presence of MSL Solutions and their move into the global golf market, as well as their evolution into the Australian market. In this issue we also hope to start a discussion about Daylight Savings and the potential impact on the golf industry in SE Qld. It is a bit of a hot-button issue, and especially here in Queensland, with some aspects to consider for the golfer.
Furthermore, Bill Yates discusses the various pace of play issues he is seeing internationally, and outlines some things you can do to improve this at your facility.
Of course we wrap it up with some recent news from around the region and a few course development updates occurring through 2016-17. And as we reported on before, the trend of clubs opting to sell parts of their land to stay financially afloat, seems to continue.
We hope you all have a great holiday season and get refreshed for the fantastic year that is to come in 2017. Tiger is back playing so should be an exciting year for the industry globally!
As always, drop me a line if you ever need any assistance in the marketing of golf.