Browsing Golf Industry NewsVIEW ALL

ClubCorp unveils corporate rebrand

POSTED ON April 23, 2022 @ 8:31 am
Sports club and lifestyle hospitality company ClubCorp has announced a major company rebrand that will see the company name changed to Invited.
The Dallas-based company, which was founded in 1957, is the leading owner-operator of private golf and country clubs, city and stadium clubs in North America. Its portfolio includes over 200 venues 27 US states, encompassing 430,00 members and over 20,000 employees.

Invited the brand

Its most widely recognised golf clubs include Firestone Country Club in Ohio; Mission Hills Country Club in California; The Woodlands Country Club in Texas, and The Metropolitan Club in Chicago.

“Invited is not just a name. It’s everything we are,” said Invited CEO David Pillsbury. “We are Invited because, from the golf courses to the tennis courts, from fine dining to family hang time, we connect and create communities attracting members from diverse backgrounds that share similar passions and pursuits. We create clubs and experiences that combine exceptional amenities and unmatched service with a friendly and welcoming spirit. We want our members, guests, and team members to know that Invited is where they belong.”

The new name and logo is meant to convey the appropriate hospitality emotion and appeal to match the lifestyle and hospitality service that the company and its members and guests have become accustomed to.

“Our clubs are the ultimate third place and play an integral role in the lives of our members. We are the place where they play, celebrate, and build life-long friendships,” Pillsbury added. “Invited, as a brand identity, reflects that connection and emotion of who we are, our dedication to our clubs and members and where we are headed as a company. We relearned the value of human connection during the pandemic and this new identity of an open invitation that brings people together and reflects those connections.

Firestone Country Club in Ohio is one of ClubCorp’s flagship golf venues

“Invited is so much more than just golf courses, tennis and pickleball courts, and pools,” Pillsbury continued. “This company connects to diverse social, charitable, family and business elements of a community. That only happens successfully when true, meaningful connections are made. We take great pride in creating places, events and opportunities in which our clubs have become pillars and hubs of that activity in the communities that our members call home.”

Invited extends its unique brand of hospitality across four lines of business:

Golf & Country Clubs

161 owned and operated golf and country clubs provide extraordinary experiences, world-class amenities and a vibrant social life with something for everyone. Offerings at the clubs include 205 golf courses and more than 1,000 tennis and pickleball courts nationwide, along with elevated dining, social and competitive events, fitness centers, spas, pools with resort-style amenities, and premier event venues. Professional tournaments grace the courses each year, including the ClubCorp Classic at Las Colinas Country Club in Irving, Texas; AT&T Byron Nelson at TPC Craig Ranch in McKinney, Texas; Bridgestone SENIOR PLAYERS Championship at Firestone Country Club in Akron, Ohio; and the Insperity Invitational at The Woodlands Country Club in Houston, Texas.

City Clubs

32 city and sports clubs bring together professionals from diverse backgrounds with the purpose of fostering true connections, building future leaders and creating outstanding experiences. Located in downtown centers and business districts, the clubs offer an array of amenities that include casual workspaces, dining venues, private boardrooms and event rooms, indoor golf lounges, fitness centers, and indoor racquet courts and pools.

Stadium Clubs

Seven stadium clubs, located inside prominent college football stadiums, offer a private club setting with premium hospitality. Alumni, faculty, fans and the community come together to celebrate the university and sports team, get together for business or meetings, and entertain. Members and guests can enjoy exceptional dining, a social calendar filled with game day fun and other events, private meeting and dining rooms, and casual workspaces.

BigShots Golf

Six locations around the country deliver a tech-driven entertainment and culinary experience welcoming every level of player, with state-of-the-art virtual games and courses, sports bars, outdoor patios, mini golf, private event spaces and climate-controlled tee boxes. Live play capabilities allow play with friends in other cities. Golf lounges at clubs around the country recreate the experience on a smaller scale.

Source: Golf business news

More International News:

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Clublinks Appointed Minnippi Golf Course Operators in Landmark 25yr Contract

Brisbane City Council has confirmed the appointment of...

Golf Business Forum PGA Expo partners with SHANX

Australia’s most influential golf business event, Golf Business...

Husband/Wife Team Give Marsden Golf Driving Range A New Lease On Life

The Marsden Golf Driving Range, located in the...

NZ: Golfers cry foul over plans to open courses for more people, activities

Golfers are accusing Auckland Council of foul play over a plan to develop courses into more versatile public spaces. The council is...

Parts of Northcote public golf course set aside for community use

A section of Northcote’s public golf course will be freed for community use in a small win for residents, who have been...

Golf Matters 2022, NZ Golf Conference and Expo Key Speakers

The NZCIG is excited to be full steam ahead with Golf Matters 2022, NZ Golf Conference and Expo! Please have a look...

NZ: Thousands of homes proposed for Auckland's Formosa Golf Club

Thousands of homes and apartments are proposed for coastal land in south-east Auckland, with much of the development on the privately owned...

Jack Nicklaus is Being Sued By the Nicklaus Companies

Nicklaus, 82, is being sued for breach of contract with the Nicklaus Companies, as well as tortious interference and...

Troon Acquires ICON Management Services

Troon®, the leader in providing golf and club-related leisure and hospitality services is pleased to announce it has acquired...

ASIA: Nine-Hole Putting Green Addition at Laguna National

Laguna National Golf Resort Club’s latest golfing offering is on track to be unveiled before the mid-way point of...

ASIA: David Rollo steps into Asian Tour Chief Operating Officer role

The Asian Tour is pleased to announce the appointment of David Rollo as Chief Operating Officer (COO). Rollo, who...

Iona Investigates: Golf's health benefits in new video series

Golf’s widespread physical, mental and social health benefits have been brought to life in a new video series from...

Husband/Wife Team Give Marsden Golf Driving Range A New Lease On Life

The Marsden Golf Driving Range, located in the centre of Logan (Qld) near the Berrinba Wetlands, has recently reopened...