Browsing Golf Industry NewsVIEW ALL

MSL Solutions golf arm staying strong during COVID-19 crisis

POSTED ON June 22, 2020 @ 10:33 am
  • Sports and leisure software company MSL Solutions (MSL) is expecting solid 2020 revenue despite the COVID-19 crisis
  • The company said last month almost half of its revenue comes from its MSL Golf Business, which provides scoring, booking, and tournament software for golf clubs
  • Given golf can be played while adhering to social distancing measure, MSL said the golf tech arm was largely unaffected by the spreading virus
  • While non-recurring revenue took a slight hit, MSL said recurring revenues are still expected to come in high for this financial year compared to the last
  • Moreover, as lockdown measures lift across the globe and pubs, clubs, and stadiums reopen, MSL’s business is beginning to pick back up
  • Shares in MSL Solutions closed 10 per cent higher today at 6.6 cents each

According to its latest business update, sports and leisure software specialist MSL Solutions (MSL) seems to have endured the COVID-19 crisis better than most.

The company said in May things were tracking along nicely despite the spread of the virus, and today reaffirmed this idea as its golfing segment continues to perform as usual.

MSL said recurring revenue for the 2020 financial year is still expected to come in higher than last year. The company explained last month that almost half of its total revenue comes from the MSL Golf Business, which involves scoring, booking, and tournament software.

Despite sports across the globe shutting down in an effort to help stem the spread of the coronavirus, golf is a sport that can be played while adhering to social distancing measures and needs no crowds to keep it going. Thus, MSL’s golf business has been “largely unaffected” by the events of the past few months.

On top of this, the company has reduced its cost base by more than $4.5 million compared to the year before to ensure its balance sheet stays healthy while the virus continues to spread.

Shareholders have taken well to today’s news, with MSL shares closing 10 per cent higher at 6.6 cents each.

SOURCE: The Market Herald

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

59club Survey Platform Launches in Australia & New Zeal...

In a move set to transform how Australian...

New National Golf Initiative Aims to Inject $1 Million Into ...

A new participation-driven revenue model is set to...

Long-Term Lease and Activation Opportunity: Pakenham Golf Co...

Cardinia Shire Council is inviting Expressions of Interest...

New Zealand Sports Turf Institute (NZSTI) and Golf New Zealand ha...

AUCKLAND — In a move to future-proof the sport against rising social and political pressure, the New Zealand Sports Turf Institute (NZSTI)...

VCAT Challenge Over Cranbourne Golf Course Redevelopment Set for ...

CRANBOURNE – A legal challenge against the controversial redevelopment of the Cranbourne Golf Course will proceed to a full hearing later this...

59club Survey Platform Launches in Australia & New Zealand...

In a move set to transform how Australian and New Zealand golf clubs welcome and retain members, 59clubAus/NZ announce the rollout of...

Long-Term Lease and Activation Opportunity: Pakenham Golf Course ...

Cardinia Shire Council is inviting Expressions of Interest from suitably qualified and experienced parties for the long-term lease, operation, and activation of...

The Business of Golf – Africa’s Premier Golf Business Publica...

The Business of Golf’s (BG) origins lie in a commentary and discussion series about the business of golf, which...

EOI: Golf Industry “Field Trip” Phuket, Thailand R...

  Golf Industry Central and Golf Industry Asia are seeking EOI from golf industry people who may be interested...

JOB: Assistant Course Superintendent – The Singapore Island Cou...

About Founded in 1963 through the merger of the Royal Singapore Golf Club and the Royal Island Club, The...

Second Women’s Amateur Asia-Pacific Academy Nurtures Golf Talen...

A promising cohort of young female golfers from across the Asia-Pacific region has significantly benefited from the second edition...

New Zealand Sports Turf Institute (NZSTI) and Golf New Zealand ha...

AUCKLAND — In a move to future-proof the sport against rising social and political pressure, the New Zealand Sports...

VCAT Challenge Over Cranbourne Golf Course Redevelopment Set for ...

CRANBOURNE – A legal challenge against the controversial redevelopment of the Cranbourne Golf Course will proceed to a full...