Play Today adds Adidas and Callaway to its metaverse
Play Today, a web3 golf company, has announced that it has added Callaway and Adidas Golf, two of the largest golf equipment brands in the world, to its golf metaverse.
The addition of these brands to the metaverse, which has already attracted high-profile brands like Bushnell, Drummond Golf, and Tour Edge, signifies the growing interest in immersive digital experiences in the golf industry.
The two brands will launch innovative and interactive experiences during the NSW Open Golf Championships, which will take place at the Rich River Golf Club in Moama, NSW, from 16 to 19 March. Visitors to the Play Today metaverse will be able to virtually view the latest physical golf products through augmented reality.
The event is expected to attract over 20,000 viewers daily, or 80,000 over the course of the four-day tournament, and offer a range of interactive experiences, including watching live-streaming of the NSW Open Golf Championship and other professional golf tournaments, walking around the metaverse to collect NFTs and win prizes, joining golf communities, and watching the latest on-demand golf content.
According to Play Today, the golf metaverse and the livestream of a professional golf event within it opens up new possibilities for how sports will be consumed, merchandised, and innovated in the future. Play Today CEO Clive Mayhew said that the incursion of digital technologies into sport is giving us a glimpse of an exciting new sporting future in which geographies are transcended.
Matt Meredith, Callaway Golf Australia MD, said that they are excited to join the world-first golf metaverse with Play Today and bring their industry-leading products to a new audience through groundbreaking technology. He sees experiences like this as a truly innovative new channel that aligns with Callaway and their modern golf strategy.
Play Today has developed a consumer digital wallet integrated into a golf scoring app, a golf NFT Marketplace, and a golf metaverse. This is a world-first use of web3 technology that connects the physical game of golf with digital wallets and an immersive online community experience.
