Browsing Golf Industry NewsVIEW ALL

Inside Golf named Australias Most Read Golf Magazine for 3rd straight year

POSTED ON June 5, 2012 @ 10:00 am

A recent independent survey by Sports Marketing Surveys (SMS) has revealed that Inside Golf has retained its spot as the most regularly read golf magazine in Australia, beating the popular newsstand and subscription magazines for the third straight year. SMS’ February/March 2012 Golf Consumer Survey asked 2000 random golfers at courses across Australia to name the magazine they most regularly read or subscribed to. Inside Golf was the top answer, beating all of the other golf publications, hands down. These results represent a back-to-back win for Inside Golf, which had earned top honours in the SMS August/September 2011 survey. In addition, an independent 2010 survey by Golf Research Australia, the consumer-facing research arm of Jeff Blunden Advisory Services, also named the magazine as the most regularly read in Australia. “Once again, we’re thrilled to be named Australia’s Most Read Golf Magazine,” said Sam Arthur, Publisher of Outdoor Sports Publishing (OSP), the publisher of Inside Golf. “The survey results over the last three years reflect our passion and dedication to bring the best golf magazine to Australian golfers,” he added. While the print magazine is kicking goals across the country, the online initiatives by OSP are also turning heads. Inside Golf now has the largest Facebook following of any Australian golf magazine, as well as the first fully-integrated iPad/iPhone Digital Magazine app, representing enormous reach and brand recognition for advertisers and partners. Inside Golf is also Australia’s highest-circulating audited national golf publication, with a total average circulation of 42,416 copies per month (CAB Audited from October 2011 to March 2012). “Being CAB Audited is extremely important,” explains Arthur. “We are the ONLY golf magazine in Australia to choose to be CAB audited each and every period because it gives our advertisers 100 per cent certainty that our circulation numbers are correct and transparent.” Free at Australian golf courses, driving ranges and golf retailers across Australia, Inside Golf has shown significant growth in advertising, publication size and staff numbers over the last four years. The magazine has grown from a modest 48 pages in 2008 to a massive 96 pages in the recent May issue, highlighting the publication’s insightful, high-quality content which is written by some of Australia’s most recognized writers and award-winning photojournalists. Inside Golf was also the first Australian golf publication to adopt Social Media, the first to launch a digital page-turning version, the first to have a completely integrated online/offline/iPad offering, and they continue to break ground through their extensive online presence and their unrivalled knowledge of Online Content and Search Engine Marketing.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Royal Melbourne GC GM Hill-Rennie heading back to New Zealand

The Royal Melbourne Golf Club has announced the...

miClub

JOB: Golf Systems Support Team Member – MiClub Services (Perth)

  Join our brilliant golf systems support team! ...

Commonwealth golf club

Commonwealth Golf Club appoint Renaissance Golf Design as Course Architect

Commonwealth Golf Club is a spectacularly presented 18-hole...

Golf Operation Assistant – National Golf Club (Victoria)

The National Golf Club

The role A wonderful opportunity exists to join our Golf Operations team at the world class National Golf Club at Cape Schanck....

Video: Watch: Dirt bike riders tear up Auckland's Howick Golf Course

A band of unruly dirt bikers have been filmed taking to an East Auckland golf course doing wheelies and “boosting around” greens...

Royal Auckland and Grange Golf Club rezone proposal hit the rough

Royal Auckland and Grange Golf Club

The Royal Auckland and Grange Golf Club has hit the rough with its plan to rezone its 80 hectare course in Papatoetoe....

JOB: Golf Club Assembly Operator Mizuno – Melbourne

About the business Mizuno Corporation is a Japanese owned sports manufacturer and one of the largest sporting goods companies worldwide. The guiding philosophy...

Mike Whan Named CEO At USGA

CEO at USGA

After months of rumors and speculation, all interested parties confirmed the news on Wednesday. Outgoing LPGA commissioner Mike Whan...

Women's Golf Day honours Winners of The Inspire Action Award

Womens golf day

Women’s Golf Day (WGD) has announced this year’s winners of the WGD Inspire Action Awards.  Congratulations to Jackie Davidson,...

Placing Sustainable Golf in the Spotlight

Chris Gray

Chris Gray will highlight some of the most pressing matters facing golf in the 21st century when the Asian...

Agronomic Expert Ready to Spill the Dirt on Soil Testing

Alex Glasgow

Alex Glasgow, one of the Asia-Pacific region’s foremost experts on sports turf construction and maintenance projects, will share his...

Terang Golf Club in Victoria destroyed by birds

Thousands of birds are destroying the greens of a south-west Victorian golf course. The flocks of corellas have pecked...

The “How To Do Leader” Leadership Template

gregg pattersson

What Do Leaders Do??? Upwardly mobile club professionals hunger to become The Leader—to Make Things Happen, to get The...