Browsing Golf Industry NewsVIEW ALL

Inside Golf named Australias Most Read Golf Magazine for 3rd straight year

POSTED ON June 5, 2012 @ 10:00 am

A recent independent survey by Sports Marketing Surveys (SMS) has revealed that Inside Golf has retained its spot as the most regularly read golf magazine in Australia, beating the popular newsstand and subscription magazines for the third straight year. SMS’ February/March 2012 Golf Consumer Survey asked 2000 random golfers at courses across Australia to name the magazine they most regularly read or subscribed to. Inside Golf was the top answer, beating all of the other golf publications, hands down. These results represent a back-to-back win for Inside Golf, which had earned top honours in the SMS August/September 2011 survey. In addition, an independent 2010 survey by Golf Research Australia, the consumer-facing research arm of Jeff Blunden Advisory Services, also named the magazine as the most regularly read in Australia. “Once again, we’re thrilled to be named Australia’s Most Read Golf Magazine,” said Sam Arthur, Publisher of Outdoor Sports Publishing (OSP), the publisher of Inside Golf. “The survey results over the last three years reflect our passion and dedication to bring the best golf magazine to Australian golfers,” he added. While the print magazine is kicking goals across the country, the online initiatives by OSP are also turning heads. Inside Golf now has the largest Facebook following of any Australian golf magazine, as well as the first fully-integrated iPad/iPhone Digital Magazine app, representing enormous reach and brand recognition for advertisers and partners. Inside Golf is also Australia’s highest-circulating audited national golf publication, with a total average circulation of 42,416 copies per month (CAB Audited from October 2011 to March 2012). “Being CAB Audited is extremely important,” explains Arthur. “We are the ONLY golf magazine in Australia to choose to be CAB audited each and every period because it gives our advertisers 100 per cent certainty that our circulation numbers are correct and transparent.” Free at Australian golf courses, driving ranges and golf retailers across Australia, Inside Golf has shown significant growth in advertising, publication size and staff numbers over the last four years. The magazine has grown from a modest 48 pages in 2008 to a massive 96 pages in the recent May issue, highlighting the publication’s insightful, high-quality content which is written by some of Australia’s most recognized writers and award-winning photojournalists. Inside Golf was also the first Australian golf publication to adopt Social Media, the first to launch a digital page-turning version, the first to have a completely integrated online/offline/iPad offering, and they continue to break ground through their extensive online presence and their unrivalled knowledge of Online Content and Search Engine Marketing.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central
Troon Management

TROON Agronomy: Offering More, For Less

  Interview with David Lunardelli Director of Agronomy...

shanx minigolf

MINI GOLF : Does it actually change your facility?

These words are always in there. FAMILY FRIENDLY,...

Australian Golf Foundation launches junior girls scholarships

The Australian Golf Foundation, in association with Golf Australia, is delighted to present the Australian Golf Foundation (AGF) Junior Girls Scholarship program...

JOB: Head Greenkeeper – Golf Central BNE

Golf Central BNE

About Golf Central 17ha golf entertainment facility located at the entry to Brisbane Airport. A key attribute of Golf Central is the...

Cemetery for Wallacia Golf Course gets green light

Wallencia golf course

An independent planning panel has followed in the footsteps of the Land & Environment Court (Court), approving a contentious cemetery for Wallacia...

'Significant' Indigenous sites where Greg Norman-designed shark-shaped golf course is planned

A golf course in the shape of a great white shark, to be designed by champion golfer Greg Norman, is planned on...

PGA TOUR eyes global growth in 2022 and beyond

The PGA TOUR’s 2020-21 season will go down as one of its most memorable yet. But if Commissioner Jay...

Korean clothing company F&F joins $1.8 billion deal for TaylorMade

South Korean clothing company F&F, founded and led by billionaire Kim Chang-soo, is joining in a $1.8 billion acquisition...

ASIA: Laguna Golf Lang Co Retains EarthCheck "Gold" Status

Laguna Golf Lang Co has restated its credentials as one of Vietnam’s greenest clubs by retaining its EarthCheck “Gold...

Laguna Golf Lăng Cô’s Asian Tour Target

Moves are afoot for Laguna Golf Lăng Cô to stage an Asian Tour event when professional golf in the...

PGA and adidas launch apparel recycling initiative

In partnership with adidas’ sustainability mission, the current apparel worn by the PGA of Australia staff will be recycled...

X-Golf plans 100 venues for Australia within five years

Leisure and sports business X-Golf plans to open 100 venues across Australia within five years. “Interest in virtual sports...