Chris McCarthy and his team at Perth ad-agency The Marketing Mix have developed a brand- new digital platform for the golf industry. Launching this month, Albatross Golf is a tee booking system and integrated digital solutions platform created for golf clubs and courses Australia-wide.

Born by chance when The Marketing Mix were consulting to local golf clubs in Perth, the Albatross Golf concept was developed after a need was established for a better and more cost- effective tee booking system.

“The feedback we received from local golf clubs was that there wasn’t an affordable, user- friendly online tee booking system in the market. We researched globally before embarking on the project to build our own. From our demonstrations presented to date we are absolutely confident that the market is keen to commit,” says Chris McCarthy, managing director of The Marketing Mix.

‘’We developed the Albatross Golf platform to be a competitive solution for clubs across Australia to generate more community engagement, bookings, and to help streamline their marketing efforts. Whether it is for public or private based clubs, the platform has been designed with both in mind. We’re keen to shake up the market and offer a genuine option for the Australian golf industry and support the clubs with great service. Our research suggests that having to deal with upwards of five agencies is both expensive and confusing; and we hope to fix that.”

Albatross Golf was built over three and a half years and will continue to evolve based on the needs of the industry, along with the knowledge and experience of Chris and his team at The Marketing Mix.

Chris has also commenced working with other like-minded companies such as Golf Genius, a global leader in tournament management software with experience managing more than 18 million rounds per year and a strong presence in Australia. Users of Albatross Golf will have the capability to integrate with Golf Genius’ innovative solutions which are renowned for product depth and proactive customer support.

Albatross Golf launches later this month for the Australian market.