Browsing Golf Industry NewsVIEW ALL

New digital platform Albatross Golf launches in Australia this month

POSTED ON January 25, 2019 @ 2:02 pm

Chris McCarthy and his team at Perth ad-agency The Marketing Mix have developed a brand- new digital platform for the golf industry. Launching this month, Albatross Golf is a tee booking system and integrated digital solutions platform created for golf clubs and courses Australia-wide.

Born by chance when The Marketing Mix were consulting to local golf clubs in Perth, the Albatross Golf concept was developed after a need was established for a better and more cost- effective tee booking system.

“The feedback we received from local golf clubs was that there wasn’t an affordable, user- friendly online tee booking system in the market. We researched globally before embarking on the project to build our own. From our demonstrations presented to date we are absolutely confident that the market is keen to commit,” says Chris McCarthy, managing director of The Marketing Mix.

‘’We developed the Albatross Golf platform to be a competitive solution for clubs across Australia to generate more community engagement, bookings, and to help streamline their marketing efforts. Whether it is for public or private based clubs, the platform has been designed with both in mind. We’re keen to shake up the market and offer a genuine option for the Australian golf industry and support the clubs with great service. Our research suggests that having to deal with upwards of five agencies is both expensive and confusing; and we hope to fix that.”

Albatross Golf was built over three and a half years and will continue to evolve based on the needs of the industry, along with the knowledge and experience of Chris and his team at The Marketing Mix.

Chris has also commenced working with other like-minded companies such as Golf Genius, a global leader in tournament management software with experience managing more than 18 million rounds per year and a strong presence in Australia. Users of Albatross Golf will have the capability to integrate with Golf Genius’ innovative solutions which are renowned for product depth and proactive customer support.

Albatross Golf launches later this month for the Australian market.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Partnering with Golf Business Forum 2020...

What better opportunity to engage with prospective customers...

‘Aggressive’ fight over Marrickville Golf Club d...

One of the biggest pieces of green space...

epar and GMA join forces with a new national partnership...

GMA is delighted to announce that environmental health...

Brisbane’s Victoria Park GC to be converted to major parkland a...

The Victoria Park Golf Course will be permanently closed to create Brisbane’s biggest public park in almost half a century. The plan...

Queensland proshop owner stays afloat with business interruption ...

Not totally surprising at this time of the year, the weather around the country has been a tad bit on the extreme...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Walkinshaw Sports Acquires Linkz Marketing in New Zealand...

Walkinshaw Sports Pty Ltd announce that they have acquired the wholesale golf business of Linkz Marketing as part of their ongoing commitment...

Innovative leadership in sustainability reporting by golf...

Results of extensive international collaboration presented at Global Sustainability Standards Symposium The Hague, June 2019 GEO Foundation, supported by...

Jan Stephenson inducted into World Golf Hall of Fame...

Australian golfing superstar Jan Stephenson has fulfilled a lifelong dream this morning, being inducted into the World Golf Hall...

Danang Focus on Golf Course Conditioning and Tourism...

Some 100 attendees from clubs in Vietnam as well as representatives from venues in Cambodia, Myanmar and other countries...

Sentosa Golf Club Savours Sustainability Awards...

Sentosa Golf Club is celebrating further recognition for its green efforts after picking up an award double during the...

International Recognition for Strathfield GC with award for Clubh...

The American Golf Inc Magazine announced this week that Strathfield Golf Course has been nominated third place in the...

The Open Leading the Way in Removing Single-Use Plastic Water Bot...

The Open will become one of the first major global sporting events to remove single-use plastic water bottles in...