Browsing Golf Industry NewsVIEW ALL

Waste Management Phoenix Open’s milestone third-year certification

POSTED ON January 31, 2020 @ 5:16 pm

The 2019 Waste Management Phoenix Open (WMPO) has been awarded GEO Certified® Tournament status, becoming the first event to reach this achievement for three years in a row. The certification is an internationally recognized award for sustainability in golf, administered by Scotland-based GEO Foundation (GEO).

The WMPO’s success builds upon years of hard work and concerted team effort to make the tournament, one of the largest annually occurring sporting events in the world, the ‘greenest show on grass’. The tournament’s sustainability efforts have full buy-in from all the organizers, including the hosts, the Thunderbirds, and the title-sponsor, Waste Management. Through this strong leadership, the WMPO has proven itself to be a credible and powerful leader in sustainability and sports, with extensive community and stakeholder outreach, as well as charitable giving and strong tournament legacy as pillars of the sustainability program.

Thanks to the close involvement of Waste Management in tournament operations, the WMPO has also demonstrated extraordinary leadership in dealing with the events’ needs for materials and waste, with education and fan engagement as important components of the tournament’s ‘Zero Waste Challenge’.

WMPO2019
Shelley Villalobos, lead verifier for the 2019 WMPO, and Managing Director at the Council for Responsible Sport said: ‘’Waste Management have provided the golf and events industry one of the best examples of an operationally integrated title sponsorship that helps all parties achieve their respective goals. Zero waste is an extraordinary feat for an event of this size (one of the largest annual events in the world). The WMPO continues to demonstrate industry-leading capabilities in balancing the triple-bottom-lines of people, economics and the environment with regards to materials management. With a particularly strong supplier and stakeholder engagement program, the event has become a key example of the successes to be gained through genuine and ongoing collaboration.’’

Jonathan Smith, Executive Director, GEO said: ‘’Three consecutive years of certification goes to show how consistently the WMPO has planned, implemented and continually improved its sustainability initiatives and policies over the years. Not only has the tournament demonstrated credible leadership in golf, but the WMPO serves as a great example of how all large-scale events can act responsibly and sustainably – reducing strain on resources and climate impacts, and providing tangible benefits for the community.’’

He added: “The WMPO’s tournament organizers and partners have shown highly commendable teamwork and commitment to achieve their sustainability goals and deliver meaningful impacts. With a long-term vision for continual improvement in place, the WMPO will continue to develop its position as a sustainability leader in golf, and more broadly, in the years to come. It’s great to see such a large and influential event in golf leading by example.’’

Chance Cozby, Big Chief of the Thunderbirds, hosts of the WMPO, said: “Waste management and the Thunderbirds are extremely proud of this achievement. Becoming the first tournament to maintain GEO Certified® status for three years validates our comprehensive sustainability program and commitment to continually improving.’’

Some of the sustainability highlights from the 2019 WMPO include:

  • Zero Waste Challenge: All materials used across tournament operations were reusable, recyclable, or compostable, allowing 99.4% of materials to be diverted from landfill.
  • 100% of tournament carbon emissions offset in partnership with Envirofit International, and 100% of grid electricity supplied from renewable sources.
  • Strong local partnerships: The Thunderbirds donated $12.2 million of tournament proceedings to 71 local charities in 2018, with similar donations following the 2019 edition.
  • Community and fan engagement activities, such as educational ‘Zero Waste Stations’, charitable giving on ‘Green Out Day’, and First Tee Dream days for local youths.

To achieve GEO certification, the organizers completed a robust, custom-built program for golf tournaments that includes document and evidence submission, a third-party verification carried out by the Council for Responsible Sport, a thorough review by GEO, and agreement to Continual Improvement Points for future tournaments.

The WMPO achieved 50 of 50 credits attempted (from a maximum of 55), across six categories – planning & communications, site protection, procurement, resource management, access & equity and community legacy.

View the full 2019 Waste Management Phoenix Open GEO Certified® Report

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Australian Golf Digest launches “Play Here, Stay Here&...

Australian Golf Digest announced overnight that it has...

Greg Norman Joins the Cast of Holey Moley Australia...

Greg Norman Joins the Cast of Holey Moley...

Natural Disaster Cover – Is Your Golf Club Protected?...

Recent climate-related catastrophes around the county are putting...

Coronavirus: Golf courses bracing for four weeks without any upke...

Normally at the weekend, stadiums around New Zealand are full of kiwis watching rugby and cricket or for the thousands of weekend...

Need virtual marketing assistance to take stress off of staff?...

Hire a virtual marketing assistant. Is your club needing marketing assistance but don’t have the budget for a full or even part-time...

Hotel and conference centre at Pegasus Golf Club gets the green l...

North Canterbury is one step closer to boasting a 50-room hotel and conference facility after consent was granted last month. Pegasus Golf Ltd...

Capital raising drive needed to help Kangaroo Island golf project...

A new golf course, clubhouse and accommodation at Kangaroo Island could help save the region’s tourism industry, proponents say, as they prepare...

USPGA TOUR announces landmark domestic media rights portfolio...

Nine-year deals with ViacomCBS, Comcast/NBC Sports Group, The Walt Disney Company’s ESPN+ will allow TOUR to significantly expand its...

United States Golf Association Elects 66th President...

  Stuart Francis Liberty Corner, New Jersey, United States: Stuart Francis has been elected to serve as the 66th President of...

Asian Golf Industry Must Take Stock in These Challenging Times, S...

The golf industry across Asia is facing varied challenges that are being presented by the Coronavirus outbreak. “If you...

Azalea Hospitality launches NotifyMe club communications app...

  Azalea Hospitality, an innovative golf management and consulting firm today announced the launching of a revolutionary mobile communication...

Coronavirus – 42 seconds that can change your health in the gol...

International industry leader in EHS (Environment, Health & Safety) management epar, is now educating workplaces of hazards relating to poor...

Empower hits 10,000 players and QLD clinics...

Do you know Empower has introduced over 10,000 individuals to golf across Australia! Golf is more than just physical...