Adam Scott’s golf round helps put Maleny on the map
Adam Scott’s live broadcast of a round of golf at the picturesque Maleny Golf Club has seen online searches for the town surge into Booking.com’s fastest-growing Top 10 in Australia.
The Booking.com survey revealed the top ten searched destinations in Australia with a search-rank increase of over 100 places in July 2020, compared to the same period in 2019.
Top destination
The presence of the world-famous sporting great propelled the destination’s status as a rising star, with Maleny teeing off to number two in the fastest-growing Top 10.
“Completing the 18 holes in February this year, followed by the exposure from Adam’s visits certainly has been a timely boon for the Maleny Golf Club,” said Maleny Golf Club vice-president Max Whitten.
“It is now up to us to capitalise on this good fortune and complete side projects like decent cart paths and, of course, a Club House.”
Isolation golf
Maleny hit the headlines when the world-champion golfer and Sunshine Coast resident used some of his isolation time to play a few games of golf at Maleny, including one that he streamed live to his globalsocial media audience. The unheralded club has never been busier.
“The fact that the Sunshine Coast has been able to create so much interest for two such diverse destinations highlights what makes the Sunshine Coast such a special destination,” said interim CEO of Visit Sunshine Coast, Craig Davidson.
“While we have some of Australia’s most exceptional beaches, we also have a lush Hinterland, with its spaciousness and stunning natural attractions.
Area Manager for Australia at Booking.com Luke Wilson said it was heartening to see travellers heading back to iconic destinations for their winter holiday fix.
“Our July search trends demonstrate confidence is slowly returning,” he said.
Source: sunshinevalleygazette
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