Axis Golf Named Exclusive Distributor for L.A.B. Golf in Australia and New Zealand

POSTED ON July 14, 2026 @ 1:16 pm

Axis Golf (Subsidiary of the Brosnan Golf Group) has officially been named the exclusive distributor for L.A.B. Golf putters throughout Australia and New Zealand.

L.A.B. (Lie Angle Balance) Golf has quickly emerged as one of the most disruptive and talked-about brands in the sport. Built on a cult-like following that has rapidly expanded into mainstream tour validation, the brand’s patented technology aims to eliminate torque from the putting stroke, helping golfers at all levels roll the ball more consistently.

Under the new agreement, Axis Golf will take full operational control of the brand’s footprint in the region. The distributor will manage all retail logistics, product education, brand development, and crucially, the integration of L.A.B. Golf’s highly specialized custom-fitting programs.

Axis Golf outlined four key pillars for the rollout:

Expanding Brand Presence: Rapidly scaling the availability of L.A.B. Golf’s lineup across both countries.
Retail & Partner Support: Providing authorized retailers with comprehensive product training and robust stock management.
Premium Custom Fitting: Elevating the consumer experience by rolling out dedicated fitting initiatives to ensure golfers are accurately spec’d for the torque-free technology.
Long-Term Growth: Establishing a sustainable, premium market position for the brand over the coming years.

“L.A.B. Golf continues to experience exceptional momentum worldwide, seeing massive adoption from both touring professionals and weekend amateurs,” Axis Golf said in a statement. “We are incredibly excited about the opportunity to further develop the L.A.B. Golf business and bring this game-changing putting technology to more golfers across the region.”

Golfers and retail partners won’t have to wait long for the rollout to begin. Axis Golf confirmed that specific details regarding regional product availability, authorized dealer programs, fitting events, and official launch initiatives will be unveiled in the coming weeks.