GICTV Ep. 7: Rounds are booming – the future is in your hands – What next?
Earlier this month Golf Australia released its rounds update for YTD August 2020. Noting heightened restrictions in place in Victoria, there is certainly a rounds boom occurring in the rest of the country with the boom particularly evident over the last few winter months.
The positive findings, in Australia and in many other parts of the world, can be linked to the varying restrictions being endured across the country in 2020.
Golf’s ability to comply with Covid-19 health advise has provided the sport with a golden opportunity to grow during the pandemic when other sports have been restricted.
The report noted since April both genders are up 21% over the same period for 2019, metropolitan areas up 27%, and the 20-49 age cohort up 44%. Some serious increases.
“Off the back of the GA Report, report author GBAS then penned a thought-provoking article outlining many actions clubs should be undertaking to best capitalise on this demand.”
In this live discussion facilitated by Club Marketing Specialist Mike Orloff, we will dig further into the opportunity presented to golf, talking with report author Jeff Blunden from Golf Business Advisory Services, Tony Webeck – Australian Journalist and Kurt Stegbauer – Head Professional Brighton Lakes Recreation and Golf Club, about club actions that help to make this demand spike the new normal.
Podcast is available here:
