Browsing GICTV VideosVIEW ALL

GICTV Ep. 7: Rounds are booming – the future is in your hands – What next?

POSTED ON October 23, 2020 @ 5:00 pm

Earlier this month Golf Australia released its rounds update for YTD August 2020. Noting heightened restrictions in place in Victoria, there is certainly a rounds boom occurring in the rest of the country with the boom particularly evident over the last few winter months.

The positive findings, in Australia and in many other parts of the world, can be linked to the varying restrictions being endured across the country in 2020.

Golf’s ability to comply with Covid-19 health advise has provided the sport with a golden opportunity to grow during the pandemic when other sports have been restricted.

The report noted since April both genders are up 21% over the same period for 2019, metropolitan areas up 27%, and the 20-49 age cohort up 44%. Some serious increases.

“Off the back of the GA Report, report author GBAS then penned a thought-provoking article outlining many actions clubs should be undertaking to best capitalise on this demand.”

In this live discussion facilitated by Club Marketing Specialist Mike Orloff, we will dig further into the opportunity presented to golf, talking with report author Jeff Blunden from Golf Business Advisory Services, Tony Webeck – Australian Journalist and Kurt Stegbauer – Head Professional Brighton Lakes Recreation and Golf Club, about club actions that help to make this demand spike the new normal.

Podcast is available here:

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Royal Queensland confirmed as the chosen host venue for the 2032 Olympics

The Royal Queensland Golf Club has confirmed its...

JOB: Customer Service Representative – Mizuno (Melbourne)

Our Company Throughout our history, Mizuno has believed...

100+ Golf Facilities Protected by Golf Business Australia– Australia’s #1 Golf Insurance Specialist

Australia’s leading golf-specific insurance and finance provider Golf...

JOB: Marketing Coordinator – MiClub Services (Perth)

miClub

About miclub MiClub is an innovative Perth-based company providing management software/solutions to over 500 golf venues in 5 countries. With over 40...

Introducing MYGIG VAULT: A better way to train your team members

Do you want faster onboarding, more consistent processes, and increased accountability for all employees at your club? Online golf education provider Golf...

Warringah Golf Club selling North Manly clubhouse and carpark

One of the northern beaches’ oldest golf clubs is selling its clubhouse and carpark and already a range of buyers are circling....

NZ: Flood-ravaged Hororata Golf Club's remarkable resurrection

John Morton surveyed the devastation at his beloved Hororata Golf Club and took a philosophical view: “I went ‘Oh yes, OK. Well,...

Korean clothing company F&F joins $1.8 billion deal for TaylorMade

South Korean clothing company F&F, founded and led by billionaire Kim Chang-soo, is joining in a $1.8 billion acquisition...

Introducing MYGIG VAULT: A better way to train your team members

Do you want faster onboarding, more consistent processes, and increased accountability for all employees at your club? Online golf...

ASIA: The R&A continues support of AGIF’s Certificate in Greenkeeping

Representatives from Malaysia’s leading golfing establishments participated in the AGIF’s Certificate in Greenkeeping programme.

The R&A, the game’s ruling golf organisation, has confirmed its continued backing for the Asian Golf Industry Federation’s (AGIF)...

ASIA: Mees Appointed GM at Aquella Golf and Country Club

Simon Mees has assumed the role of General Manager at Aquella Golf and Country Club.

Scotsman Simon Mees has been appointed as General Manager at Aquella Golf and Country Club, Thailand’s newest golfing establishment....

Royal Queensland confirmed as the chosen host venue for the 2032 Olympics

The Royal Queensland Golf Club has confirmed its position as the chosen host venue for golf for Brisbane’s bid...

AGIC backs golf ball recycling program

recycling golf balls

The Australian Golf Industry Council (AGIC) is backing an exciting new venture aimed at reducing golf’s carbon footprint. Under...