Browsing GICTV VideosVIEW ALL

GICTV Ep. 7: Rounds are booming – the future is in your hands – What next?

POSTED ON October 23, 2020 @ 5:00 pm

Earlier this month Golf Australia released its rounds update for YTD August 2020. Noting heightened restrictions in place in Victoria, there is certainly a rounds boom occurring in the rest of the country with the boom particularly evident over the last few winter months.

The positive findings, in Australia and in many other parts of the world, can be linked to the varying restrictions being endured across the country in 2020.

Golf’s ability to comply with Covid-19 health advise has provided the sport with a golden opportunity to grow during the pandemic when other sports have been restricted.

The report noted since April both genders are up 21% over the same period for 2019, metropolitan areas up 27%, and the 20-49 age cohort up 44%. Some serious increases.

“Off the back of the GA Report, report author GBAS then penned a thought-provoking article outlining many actions clubs should be undertaking to best capitalise on this demand.”

In this live discussion facilitated by Club Marketing Specialist Mike Orloff, we will dig further into the opportunity presented to golf, talking with report author Jeff Blunden from Golf Business Advisory Services, Tony Webeck – Australian Journalist and Kurt Stegbauer – Head Professional Brighton Lakes Recreation and Golf Club, about club actions that help to make this demand spike the new normal.

Podcast is available here:

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Huntingdale GC and Cranbourne CC enters next phase of partnership

In an historic night on Wednesday 8th June,...

Clublinks Appointed Minnippi Golf Course Operators in Landmark 25yr Contract

Brisbane City Council has confirmed the appointment of...

Golf Business Forum PGA Expo partners with SHANX

Australia’s most influential golf business event, Golf Business...

Approval for new $12m “Swing City” golf & hospitality venue in Norwest

Norwest parent developer Mulpha has received DA approval from the Hills Shire Council to build a $12m state-of-the-art hospitality venue featuring golf,...

New distributor for Daily Sports in Australia & New Zealand

Daily Sports AB, Sweden is happy to announce their new distributor in Australia and New Zealand from the season of Spring Summer...

JOB: PGA Professional – Mandalay Golf Course

About Situated just off the Hume Highway 45 mins north of Melbourne, Mandalay Golf Course is easily accessible for visitors wanting to...

Golf NZ joins forces with the NZ MÄori Golf Association

The New Zealand Māori Golf Association, operational since 1932 with the mission to foster, develop and promote the game of golf amongst...

Audubon International Announces Ground-Breaking Partnership with epar

  The Non-Profit Conservation Organization Will Work Closely With the Renowned Australian Environment Compliance Specialist to Promote Sustainability in...

Registration is open for Women's Golf Day Palooza!

There’s less than a week to go until WGD Palooza – the now annual virtual celebration of golf with...

ASIA: New General Manager at Els Club Desaru Coast

As international travel resumes, The Els Club Desaru Coast’s new General Manager Harris Abdullah is gearing up to welcome...

ASIA: Nine-Hole Putting Green Addition at Laguna National

Laguna National Golf Resort Club’s latest golfing offering is on track to be unveiled before the mid-way point of...

Peter O'Malley awarded PGA Life Membership

The back-up plan was to work as a greenkeeper at Bathurst Golf Club but such was Peter O’Malley’s talent...

Iona Investigates: Golf's health benefits in new video series

Golf’s widespread physical, mental and social health benefits have been brought to life in a new video series from...