Browsing Golf Industry NewsVIEW ALL

Golf and health week to highlight how the sport helps wellbeing

POSTED ON March 20, 2019 @ 8:14 am

A dedicated campaign to raise awareness of the health benefits of golf for people of all ages and abilities is to tee off next month.

The first ever Golf and Health Week will take place from 15-19 April and will aim to encourage golfers, non-golfers and lapsed golfers into taking part in the sport.

A number of health-related themes will be promoted during the week of the campaign, including:

  • Monday 15 April: Fitness – professionals and amateurs
  • Tuesday 16 April: Mental health (including dementia)
  • Wednesday 17 April: Disability golf
  • Thursday 18 April: Golf for everyone – featuring various health projects (e.g. Parkinson’s, loneliness, stroke and other programmes that can benefit health)
  • Friday 19 April: Club level – focus at golf clubs (e.g. fitness, food, drink, gym classes)

The collaborative campaign will run across digital and social media channels using the hashtag #GolfHealthWeek and include content focused on highlighting the physical and mental health benefits of playing golf and projects being delivered by golf bodies and clubs.

Focusing primarily on Great Britain and Ireland, it will be co-ordinated by The R&A with the support of the European Tour, the Ladies European Tour, The Professional Golfers’ Association and the Golf Foundation, as well as national associations including England Golf, Scottish Golf, Wales Golf, the Golfing Union of Ireland and the Irish Ladies Golf Union.

A number of other organisations have expressed interest in supporting the week, including EDGA (formerly the European Disabled Golf Association), the PGAs of Europe and Golf Australia.

The campaign is also to be backed by professional golfers including Annika Sorenstam, Brooke Henderson, Padraig Harrington and Zach Johnson, who are ambassadors for the Golf and Health Project.

The dedicated week builds on the work of the Golf and Health Project, which since 2016 has studied the many and varied health and wellbeing benefits of golf, considered any risks and had research published regularly in international, peer-reviewed journals.

Martin Slumbers, Chief Executive of The R&A, said, “It is important that we continue to promote golf as an activity that can be enjoyed by people of all ages and abilities and demonstrate that playing golf can provide significant benefits for the health and wellbeing of those who participate in the sport.

“We are working closely with our affiliated national associations and partners to produce an engaging and inspiring campaign which will drive interest in playing the sport and encourage people to take advantage of the health benefits that golf can bring.”

To drive interest and encourage activity in the days before the dedicated week, golfers will be asked to tweet their steps achieved and calories burned from any golf they play, again using #GolfHealthWeek. The week then finishes on Good Friday at club level, with golfers to be encouraged to head for the fairways over the Easter holiday weekend.

Last year, a global consensus amongst leaders in public health, public policy and sport backed golf in the race to tackle physical inactivity and the prevention of illnesses such as heart disease, stroke, diabetes and cancer of the breast and colon.

Evidence linking golf and health, commissioned by the World Golf Foundation and supported by The R&A, was presented at Westminster following research led by the University of Edinburgh and published in the British Journal of Sports Medicine.

Previous research has also highlighted that those that play golf live five years longer than those that don’t play, while the sport has been shown to have self-esteem and self-worth benefits.

Ends.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

New epar Connect 2.0 centralised and consistent EHS manageme...

Just like in any other business or organisation,...

Brisbane GC leading the way to gender equality...

The Brisbane Golf Club has become one of...

Incredible membership growth at Ranfurlie...

Now in the midst of Membership Subscriptions for...

Queensland proshop owner stays afloat with business interruption ...

Not totally surprising at this time of the year, the weather around the country has been a tad bit on the extreme...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Walkinshaw Sports Acquires Linkz Marketing in New Zealand...

Walkinshaw Sports Pty Ltd announce that they have acquired the wholesale golf business of Linkz Marketing as part of their ongoing commitment...

Loch Lomond Whiskies partner with GA...

Loch Lomond Whiskies and Golf Australia have signed a new partnership to give golfers and whisky fans more opportunities to enjoy the...

Thomson Perrett Lobb course in Cairo hailed as instant classic...

The final design of Thomson Perrett & Lobb (TPL) to open – NEWGIZA in Egypt’s capital Cairo – has...

Golf Innovation Symposium Demonstrates Global Opportunities...

Following a two-day summit in Tokyo that elevated the latest global research in golf participation and sustainability, the United...

Golfasian Globalizes Vietnam Golf Coast...

Asia’s leading golf tour company, Golfasian, has joined the push to promote Central Vietnam as one of the region’s...

Ernie Els’ Par-Three Design in the Frame...

The Els Performance Golf Academy (EPGA), one of Asia’s top practice facilities and home to the Vietnam National Golf...

Golf Surprize wants to help prevent golf clubs from racing to the...

    By Anthony Robinson CEO – Golf Surprize Online golf tee times and barter systems are growing in...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...