Supercheap Auto create ‘Country Club Chaos’ at former Arundel Hills Country Club site
Supercheap Auto spotlights superstars and super stunts in its most ambitious and entertaining “Make Every Drive Super with the Best Performing Oils” campaign to date.
The campaign kicks into gear for its eighth instalment with a high-octane four-and-a-half-minute film, Country Club chaos, created by TAXI Film Production and Chimera Project. It features five cheeky valets racing, drifting, skidding and jumping high-performance cars around a golf course at the fictitious Redline Country Club.
Country Club Chaos is directed by Miles Murphy and was filmed over four days at the former Arundel Hills Country Club site on Queensland’s Gold Coast.
Murphy: “What we wanted to do was make the most of these cars and these situations and find the best way of utilising their strengths to create a story.
“It’s really about striking that balance between entertainment and high-octane car action.” Chimera Project’s executive creative directors Brendan Greaney and Jonathan Drapes said they relished the opportunity to work on this action-packed and creatively thrilling annual campaign.
Greany:“Working on the Best Performing Engine Oils campaign is like being given the keys to a sports car – go fast and try not to crash!
“We got the formula right for last year’s campaign which gave us the freedom this year to pump the accelerator and really take it up a gear.”
Oil brands Nulon, Penrite, Valvoline, Mobil and Castrol are the big stars, supported by a cameo cast of famous faces featuring current and former Supercars drivers including Russell Ingall, Shane van Gisbergen, Chaz Mostert, Rick Kelly and David Reynolds.
Joining them are rally car driver Molly Taylor, international DJs Carl Cox and Bombs Away, Aussie comedy duo Marty & Michael, Nitro Circus stars Harry Bink and Ryan Williams and Australian supercross legend Chad Reed.
Sourse: www.adnews.com.au
