Browsing Golf Industry NewsVIEW ALL

The Frog’s about to start growling again

POSTED ON July 16, 2019 @ 5:25 pm

Commencing from July 1st, Golf Services Management (GSM Golf) has assumed management of the Growling Frog Golf Course in Melbourne’s North on behalf of the City of Whittlesea.

Upon opening in 2004, Growling Frog has been a mainstay in the Top 100 public golf course rankings and also features a public driving range, wonderful practice facilities along with a busy Restaurant available for lunch seven days a week. Following an open expression of interest process, GSM Golf was selected to oversee the golf operations, driving range, restaurant and course maintenance for the next five years with a further five year option. GSM has also been tasked with progressively improving the venue’s financial situation year on year.

For GSM’s Director Ian Denny and his team, this is the type of undertaking that the group has thrived on in the past having already turned around the fortunes of St Andrews Beach, Bay Views (formerly Rosebud Park) and more recently the Peregian Golf Course on the Sunshine Coast. “We pursued Growling Frog with the understanding that it was going to be a big challenge. But with experience in situations such as this and with the right people in place, it’s a challenge we’re looking forward to taking on head first.” Upon commencing trade on July 1st, GSM has already implemented wholesale change with a new online booking system, website, changes to the golf shop along with a new offering of passes to encourage repeat usage.

Growling Frog acts as a welcomed addition to the GSM stable of courses, which now features five venues in Victoria and another on Queensland’s Sunshine Coast. Managing such a strong portfolio of quality  venues, GSM has been able to foster a raft of initiatives such as a successful Social Golf Program as well as the popular ‘GSM  Golf Club , Golf Ezi and  the Partner Pass’ which provide  varying green fee and cart discounts at all GSM managed venues. For GSM, these memberships and passes provide a strong proponent of the ‘All Welcome’ philosophy that promotes accessibility and affordability at quality venues.

Now only weeks into the Growling Frog contract, GSM’s appointment reaffirms its place as a highly reputable golf management company with an impressive track record providing excellent golf and hospitality experiences. Down the track, GSM harbors strong ambitions to ensure that the ‘Frog really starts Growling again’. “We definitely recognise there’s a lot of work to be done, but we wouldn’t have taken ‘The Frog’ on if we didn’t think we could make a difference” said Denny.

For more details visit www.growlingfroggolf.com.au  or  www.gsmgolf.com.au

If you would like more information about Growling Frog, please contact Tom Overman at 0404337246 or email at toverman@gsmgolf.com.au.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Three-storey, 50-room hotel planned for Canterbury’s P...

The North Canterbury township of Pegasus may soon...

Walkinshaw Sports and GMA announce new partnership...

Golf Management Australia is delighted to announce the...

Partnering with Golf Business Forum 2020...

What better opportunity to engage with prospective customers...

New Zealand Manager appointments announced...

GMANZ would like to congratulate the following recently appointed managers. Richard Nauck – General Manager Titirangi Golf Club Matthew Owen General Manager...

The rise of golf tourism increases travel risks. Are you covered?...

Before you tee off, make sure your golf travel insurance is on par. The golf tourism industry has boomed over the last...

Golf clubs across Sydney continue to flourish according to the 20...

Golf clubs across Sydney continue to flourish according to the 2019 Metropolitan Golf Report, compiled by HLB Mann Judd in consultation with...

Brisbane’s Victoria Park GC to be converted to major parkland a...

The Victoria Park Golf Course will be permanently closed to create Brisbane’s biggest public park in almost half a century. The plan...

Greg Norman Joins Garmin As Brand Ambassador...

Garmin International has announced a new partnership with Greg Norman to be its global brand ambassador. “We couldn’t be...

Call to use Wellington City council-owned golf course to ease hou...

Building hundreds of houses on a section of the Berhampore Golf Course could relieve pressure on property prices across...

Asia Golf Tourism Convention Returns to Malaysia...

  The International Association of Golf Tour Operators (IAGTO) will stage its ninth annual Asia Golf Tourism Convention (AGTC)...

Sign Up for Indonesia Club Management Mini Summit...

Dr Larry Ross and Steven Thielke will share their vast experience at this month’s Indonesia Club Management Mini Summit....

Superstar panel to entertain at the Schweppes National Conference...

As part of the 2019 GMA National Conference, the Schweppes Dinner will be held on Tuesday 8th October in...

International Recognition for Strathfield GC with award for Clubh...

The American Golf Inc Magazine announced this week that Strathfield Golf Course has been nominated third place in the...