Browsing Golf Industry NewsVIEW ALL

Australian golf champion Minjee Lee named first female ambassador of Las Vegas Sands

POSTED ON July 1, 2023 @ 12:19 pm

Las Vegas Sands Corp has announced top Australian golfer Minjee Lee as its first ever female brand ambassador.

According to LVS, the partnership is designed to highlight the developmental and leadership skills that sport can bring to young women, while promoting women’s golf at the company’s global resorts in Macau and Singapore.

Lee’s involvement with LVS will include inspirational talks and appearances at company events benefiting community partners, furthering its commitment to their missions, it explained.

“We’re committed to empowering women, in particular young women, to compete on a level playing field with equal opportunities and the same visibility given to other sports,” said LVS Chairman and CEO, Rob Goldstein.

“Our goal is to showcase Minjee’s success as inspiration for others to aim to their highest potential. As an Australian native of Korean heritage, we’re especially excited to have her visit our Asia-Pacific properties, along with supporting initiatives in the United States.”

Added Lee, “It’s really important for global companies to support women in sports, especially women’s golf. Our sport has grown tremendously, and a lot of work has been put into building its profile. It’s great to have Sands recognize this momentum and step up to be part of our movement.”

Lee, currently ranked 5th in the Rolex Women’s World Golf Rankings, has won two major championships including the Amundi Evian Championship in 2021 and the 2022 US Women’s Open.

A native of Perth, Australia, she represented her home country in the 2016 and 2020 Olympic Games and has spent more than 400 straight weeks inside the top 20 of the Women’s World Golf Rankings. Lee and her brother Min Woo Lee, who recently finished top 10 at the men’s US Open, are the first brother-sister pair to win USGA junior championships.

Related Articles:

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

New GolfLoot Playbook Codifies Traralgon Success for Partner...

GolfLoot has released its Club Activation Playbook, a...

Aussie Jones Appointed Singapore Golf Association High Perfo...

SINGAPORE – The Singapore Golf Association (SGA) has...

The Business of Golf – Africa’s Premier Golf Busines...

This month’s cover image is not the usual...

Redland Bay Golf Club Completes Major $600,000 Greens Transformat...

REDLAND BAY, QLD – Redland Bay Golf Club officially celebrated the reopening of its full 18-hole course on March 20, 2026, marking...

Construction Begins on $19.8M Collier Park Golf Redevelopment...

One of Perth’s most popular public golfing destinations is officially undergoing a massive transformation. Construction has commenced on a $19.8 million redevelopment...

Long-Term Lease and Activation Opportunity: Pakenham Golf Course ...

Cardinia Shire Council is inviting Expressions of Interest from suitably qualified and experienced parties for the long-term lease, operation, and activation of...

New Zealand Sports Turf Institute (NZSTI) and Golf New Zealand ha...

AUCKLAND — In a move to future-proof the sport against rising social and political pressure, the New Zealand Sports Turf Institute (NZSTI)...

The Business of Golf – Africa’s Premier Golf Business Pub...

This month’s cover image is not the usual type we use in BG Magazine, especially as it relates to...

Golf Recruitment Central Expands Reach with Global Talent Solutio...

Golf Recruitment Central (GRC), the leading golf industry job board and recruitment services for Australia/New Zealand, and Global Talent...

JOB: Assistant Course Superintendent – The Singapore Island Cou...

About Founded in 1963 through the merger of the Royal Singapore Golf Club and the Royal Island Club, The...

Second Women’s Amateur Asia-Pacific Academy Nurtures Golf Talen...

A promising cohort of young female golfers from across the Asia-Pacific region has significantly benefited from the second edition...

Ryan Fox Partners with Levelwear to Launch RS Golf in New Zealand...

AUCKLAND, NZ – PGA TOUR professional Ryan Fox has co-founded a new distribution company, RS Golf, to serve as...

EOI: Distributor Opportunity (NSW or VIC) – Golf Gear Austr...

Distributor Opportunity – NSW or VIC, Golf Gear Australia Pty Ltd About Golf Gear Australia Golf Gear Australia Pty...