Browsing Golf Industry NewsVIEW ALL

‘Authentic Paradise Destination’ Appoints Performance54

POSTED ON September 22, 2018 @ 9:00 am

Performance54 has announced a new strategic marketing partnership with Laguna Lăng Cô in Hue, Central Vietnam.

Home to a Faldo Design championship course, the five-star destination has established itself as one of the region’s most distinguished experiences, blending world-class golf, leisure activities, hospitality and accommodation with an unrivalled location.

“It is rare you find such a pristine stretch of coastline that has all the attributes ready made to create such an eye-catching destination,” said Jed Moore, Managing Director, Performance54, a Full Business Member of the Asian Golf Industry Federation.

He added: “We are excited to work on such an authentic paradise destination with luxury residences: Banyan Tree Residences Lăng Cô and Angsana Residences Lăng Cô. With its historically-significant location, outdoor activities and all-round experience, Laguna Lăng Cô has all the ingredients to attract more visitors to Vietnam and keep them coming back for more.”

Located in Thua Thien Hue Province, home to the imperial city of Hue, Laguna Lăng Cô is less than an hour from Danang International Airport. The private paradise is host to the Faldo Series Asia Grand Final and has built a reputation among discerning leisure and golf travellers as the finest property Vietnam has to offer.

As a growing number of guests turn their attention to Vietnam as the world’s fastest growing golf travel destination, the resort has set its sights on heightening international recognition.

“We are delighted to welcome Performance54 on board,” said Adam Calver, Director of Golf Laguna Lăng Cô. “We look forward to working with such a dynamic team, who can draw on not only their impressive international expertise but also their experience in Vietnam. We have worked hard to create a boutique experience and provide our guests with a true concierge service. This has set us apart in recent times and will allow us to grow our inbound traveller volumes in the years to come.”

The partnership will see Performance54’s Asian-based and international teams collaborate to create a golf and destination sales and marketing programme that drives awareness in key feeder markets, providing the trade new activation tools and engaging content that will showcase the strength of experience and appeal of this premier experience.

“Laguna Lăng Cô stands shoulder-to-shoulder with some of the world’s very best destinations,” said Moore. “Our job will be to increase the awareness and appreciation of this quality on offer and inspire consumers to turn their golf holiday interests to Lăng Cô.”

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

New Zealand Golf’s Sustainability Pledge...

The golf bodies of New Zealand have today...

Horsham Golf Club’s future looking brighter after debt...

The Horsham Golf Club has halved its debt,...

Appointment of Yiannis Tsioukanis – Director of Golf a...

It is with great pleasure that the Club...

New Zealand Golf’s Sustainability Pledge...

The golf bodies of New Zealand have today announced their unified support for a new national initiative that will drive the sport’s...

New Zealand Golf switches sides in Chamberlain Park golf course s...

The governing body of golf in New Zealand now opposes the redevelopment of an Auckland golf course, despite supporting earlier plans. A business case...

New Zealand Manager appointments announced...

GMANZ would like to congratulate the following recently appointed managers. Richard Nauck – General Manager Titirangi Golf Club Matthew Owen General Manager...

The rise of golf tourism increases travel risks. Are you covered?...

Before you tee off, make sure your golf travel insurance is on par. The golf tourism industry has boomed over the last...

Empire State Building Honoring Arnold Palmer...

One of the world’s great buildings will be illuminated red, yellow, white and green on Tuesday night in honor...

Tournament Launches Innovative WGC-HSBC Champions Mini Game...

WeChat, the most popular communication platform in China, has announced a new partnership initiative with the WGC-HSBC Champions to...

Hoiana Shores GC to welcome first golfers starting 23 Sept....

Hoiana Shores Golf Club will welcome its first players starting on 23rd September 2019, to preview the completed, 18-hole...

Ba Na Hills GC (Vietnam) makes Aussie and Spanish key appointment...

The beginning of August saw award winning IMG managed club, Ba Na Hills Golf Club, make two key appointments...

Superstar panel to entertain at the Schweppes National Conference...

As part of the 2019 GMA National Conference, the Schweppes Dinner will be held on Tuesday 8th October in...

International Recognition for Strathfield GC with award for Clubh...

The American Golf Inc Magazine announced this week that Strathfield Golf Course has been nominated third place in the...