New Zealand Open Delivers Record Impact and Global Reach
Photo credit: Photosport.nz
The 2025 New Zealand Open has delivered its biggest year yet, with tournament organisers confirming a multimillion-dollar economic boost, record-breaking attendance, and a global audience spanning more than 90 countries.
New research from analytics firm YouGov revealed the tournament generated a staggering $12.36 million in national economic impact, with an additional $23.34 million flowing directly into the Queenstown region, including 45,000 bed nights. The data also highlighted a 48% increase in total attendees and a global viewership surpassing seven million – a clear signal of the tournament’s growing international stature.
John Hart, Chairman of the New Zealand Open, said the results have exceeded expectations and reflect the tournament’s steady evolution.
“Some of the figures are pretty dramatic, but they’re the result of a long-term strategy that’s been building year after year,” Hart said. “The addition of a qualifying spot for The Open Championship has undoubtedly added another layer of excitement and exposure.”
The 2025 edition marked the first year the winner gained direct entry to The Open Championship – and the drama delivered. Australian Ryan Peake, a former gang member turned professional golfer, staged a remarkable comeback in the final round to win the tournament by a single shot. His story of redemption captivated audiences and will now be showcased on one of golf’s biggest stages.
“It’s been fantastic to see growth across every area – from spectators and social media engagement to broadcast reach and sponsor satisfaction,” Hart added. “The benefits are wide-ranging – not just for golf in New Zealand, but for Queenstown and the country as a whole.”
Millbrook Resort again played host, with both its courses forming the tournament layout for the third consecutive year. The venue has now been confirmed as the long-term home of the event through to 2032, a decision Hart says reflects the unmatched combination of quality golf, tourism appeal, and infrastructure.
“Queenstown is the natural home for the New Zealand Open,” Hart said. “The combination of Millbrook, The Hills, and the occasional involvement of Jack’s Point has created a compelling, world-class experience. The courses are close together, accessible, and deliver on every level.”
Originally held at both Millbrook and The Hills between 2014 and 2020, the tournament transitioned to a sole Millbrook base in recent years. The venue now not only provides a championship setting but also hosts 156 amateurs in the New Zealand Open Pro-Am Championship, further broadening the event’s appeal.
As for the prestigious Open Championship qualifying status, Hart confirmed it remains a year-by-year conversation with The R&A.
“There are no guarantees, but we’re hopeful – and with the continued support of Golf New Zealand – that we can secure that spot again in 2026. It’s a unique offering for players and a major drawcard for fans around the world.”
With soaring metrics, a powerful human-interest narrative, and a renewed long-term commitment from its host venue, the New Zealand Open continues to cement its place as a flagship tournament on the Asia-Pacific golf calendar.
