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Troon Acquires ICON Management Services

POSTED ON May 17, 2022 @ 6:39 pm

Troon®, the leader in providing golf and club-related leisure and hospitality services is pleased to announce it has acquired ICON Management Services, a Florida-based golf, tennis, amenity and community association management company that was founded in 2007.

ICON began as a golf course management company, and has grown into management of country clubs, recreational amenities and homeowners associations across Florida and beyond. The company currently manages 18 golf courses, 52 communities, 60 HOAs as well as 19 additional amenities/town centers.

Over the last 15 years, the company has expanded from one property and three employees to nearly 100 properties and 1800 team members. Owners and members of ICON-managed communities, amenities and club facilities will continue to enjoy all of the support and client services they have come to expect from ICON, with enhanced support and service from Troon.

The merge

“Our merger with Troon is an incredible opportunity for our business, and a testament to the outstanding team we have assembled,” said ICON President Wes Miller.  “Moving forward, our goals and vision remain unchanged. We will continue to deliver ICONic Service to our many residents, members, guests, and clients, and do so with a larger network of resources supporting us.”

With the sale, ICON Founder Dennis Colletti will pursue other interests and will no longer be involved with ICON Management or Troon. Wes Miller will remain as President of ICON. ICON employees will continue in their current positions at their respective communities, amenities or country clubs where their roles and responsibilities remain the same.

Current plans call for ICON’s Bradenton, Fort Myers and Orlando offices to continue and support managed-clubs and communities throughout Troon’s full family of brands. In addition to its global headquarters in Scottsdale, Ariz., Troon now has five offices in Florida (Palm Beach Gardens, Jacksonville in addition to the ICON offices listed above), plus Reston, Va.;  Newton, Mass.; Chicago, Ill.; Irvine, Calif.; Birmingham, Ala.; Seattle, Wash.; New Braunfels, Texas; and Dubai, United Arab Emirates.

“ICON’s commitments to culture, quality service and outstanding team of professionals – as well as its complementary community and club portfolio – presented a strategic growth opportunity for Troon,” said Troon President and CEO Tim Schantz. “With the addition of ICON, we significantly expand our HOA management capabilities regionally and nationwide, while also supporting the ICON team with their current goals and valued clients.”

Troon’s purchase of ICON Management Services continues its efforts to build out services and scale for the benefit of its clients, including building expertise in racket sports through the acquisitions of Peter Burwash International and Cliff Drysdale Management, the nation’s largest racket sports management company; further defining food and beverage expertise through the acquisition of RealFood Hospitality, Strategy and Design; and in combining industry leading golf management companies including Honours Golf, Green Golf Partners, OB Sports Golf Management, Premier Golf Centers and Indigo Golf Partners.

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