What Golf Can Learn From Online Dating
Imagine for a moment that a restaurant is trying to convince you to make a reservation for lunch. You’ll be in a lovely and relaxing setting, they tell you. You’ll meet regulars who can’t get enough of the place. But unless you bring three other people, there will be a twist.
You will most likely have to share a table with one or more total strangers. They may be compatible with you or they may be a complete mismatch. If they have more experience eating at restaurants, you may get humiliated. They may take five minutes to order or they may take five hours. Hey, you’ll find out when you get there!
This has long been one of golf’s weaker selling points: the randomness of the foursome. And it’s what makes a nascent mobile app potentially transformative.
GolfMatch, which has attracted around 30,000 members in a little more than a year, is introducing a concept that has long fueled the growth of online dating: It’s better to find suitable companions in advance than roll the dice with blind dates.
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