Revo Announces New Partnership with ALPG
Brisbane, Australia – 30 October, 2017
Revo Sunglasses is excited to announce a new strategic partnership with the Australian Ladies Professional Golf (ALPG).
Revo, a global performance eyewear brand known as the leader in polarized lens technology, aims to further engagement with the ALPG and its fans through a variety of initiatives. The partnership will kick off at the Pullman Magenta Golf Pro Am and Clinic being held at Magenta Shores Golf and Country Club on 31 October -November 2nd.
In conjunction with the Pro Am, Revo will be running a digital campaign on the ALPG website, highlighting the importance of eye health both on and off the course for ALPG players and fans.
Cliff Robinson, President of Revo Sunglasses, said: “Revo is proud to announce an alliance with the ALPG, an exciting organization that closely aligns with Revo’s message of fashion + performance + protection. In addition to meeting the unique performance needs of golfers, eye health is such a key public health issue and we need to stress this both on and off the course,”
“The Revo collection offers players and fans the protection that is integral to keeping one’s eyes healthy, and we do it with style and performance.”
Revo will also be the official eyewear partner for the ALPG team at The Queens Cup presented by Kowa being held in early December in Nagoya, Japan and with further initiatives planned in collaboration with the ALPG throughout 2018.
Karen Lunn, CEO of ALPG, commented: “ALPG is delighted to announce this exciting new partnership with Revo eyewear. In recent years here in Australia there has been much research done about the effect the sun can have and we are now beginning to understand the importance of protecting our eyes, especially when exposed to the sun for long periods of times,”
“Revo is a premium global brand with many different options available to suit our members and fans and we look forward to working with them in the future.”
Revo has previously partnered up with U2 lead singer Bono on the Buy Vision, Give Sight initiative. For every pair of Revo Sunglasses sold the company donates $10 to help those fighting for their sight, with a goal of preventing vision impairment and preventable blindness in more than 5 million children and adults by 2020.
Revo is a 100% polarized collection that pioneered the performance eyewear industry with its signature Light Management System™ – a technology that manages the full spectrum of light including harmful Blue Light and HEV Light.
In a sport with unique light requirements, the Revo lens palette has numerous offerings for golfers to improve contrast and visual acuity while also highlighting key parts of the light spectrum for a more precise visual experience on the course.
Revo is represented by Golf Industry Central as its exclusive golf marketing partner in Australia and New Zealand along with the distributors of REVO in Australia, Frames Etcetera Pty Ltd.
Media Contact
Mike Orloff
Phone: (+61) 0415 682 259
Email: Mike@golfindustrycentral.com.au
Website: www.golfindustrycentral.com.au
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear.
About the ALPG
Formed in 1972, the ALPG is a member-based organisation that is the sanctioning body for women’s professional golf in Australia and New Zealand. ALPG is an enthusiastic and passionate organisation which has a long and proud history of expanding and improving career opportunities for women professional golfers. The ALPG Tour is recognised by the
Rolex Women’s World Golf Rankings as one of the seven major women’s professional tours in the world
ALPG’s Tournament schedule consists of our major tournaments; ISPS Handa Women’s Australian Open; The Oates Women’s Victorian Open; ActewAGL Canberra Classic and McKayson Women’s New Zealand Open.
These tournaments attract many leading players and include global television and media coverage. They boast honour rolls which include the likes of ALPG members Karrie Webb, Katherine Kirk, Minjee Lee and Su Oh along with International Players such as current and former world No-1’s; So Yeon Ryu, Lydia Ko, Yani Tseng, Jiyai Shin, Annika Sorenstam and Laura Davies.
