Browsing Golf Industry NewsVIEW ALL

ASIA: Sports Marketing Surveys Announces New Chair

POSTED ON July 3, 2022 @ 7:13 pm

Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as the new executive chairman of its European and Asian business.

Geoff, a former rugby player and rower and current golfer, with broad experience in both large and small businesses, was identified as the best candidate to continue the impetus in driving SMS forward following the sad death of Stephen Proctor in November 2021. The appointment, which took effect on 20th June 2022, was made with the support of the company’s board of directors and trustees, including the Proctor family.

Rob McCowen, who had been acting chairman of SMS since November 2021 and now returns to his role as non-executive director, reflected: “Geoff will bring a wealth of skills to Sports Marketing Surveys. Beyond a natural interest in the sports industry, he offers a strong understanding of how to make businesses work and be secure, profitable, and inclusive for the staff and stakeholders. He was the standout candidate, and I very much look forward to working with him to help take SMS forwards into an exciting future.”

A graduate and postgraduate of Cambridge University, Geoff has enjoyed a broad career, with roles involving strategy, growth, financing, and governance. He started at the management consultancy Bain & Co, followed by 9 years in M&A and corporate finance with Robert Fleming (now part of JP Morgan). He then moved to industry, building the telecoms business at Spirent; as CEO of Securitas in the UK & Ireland; and then as an adviser with Wyvern Partners. He currently holds a range of chairman and non-executive director positions.

“Geoff fully buys into the ethos we have established at Sports Marketing Surveys as an authentic, innovative, and nimble business,” said John Bushell, managing director of SMS. “Just as importantly, he buys into our core values that reflect Stephen’s legacy – and recognises that the relationships we develop, and the ability to provide commercially sensitive and honest insight with real integrity, are what ensures we are valued by our clients.”

Geoff, who joins SMS as part of his existing portfolio of non-executive director and chairman roles, added: “I’m excited to be joining SMS at a time of tangible opportunities for the company and the insight industry. Already in 2022, they have been investing in expanding skillsets and launching new products. I’m looking forward to actively supporting the team as they develop new technology-based market intelligence services and provide strategic support across the international sports business.”

The SMS board and team would like to take this opportunity to welcome Geoff and also thank Rob for the excellent contribution that he has made to the business since Stephen asked him to take on the role of chairperson in an interim capacity.

For more information or to understand how SMS can help you generate and use strategic insight in the sports industry, please contact us now.

More ASIA Articles:

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

FEATURE: Gregg Patterson: Where’s the Manager?

By Gregg Patterson Founder and President “Tribal Magic!!!”...

PGA of New Zealand and Golf New Zealand enter ground-breaking agreement

Golf New Zealand and the Professional Golfers’ Association...

Clive Palmer lodges plans for car museum at Coolum golf course

Billionaire and avid car collector Clive Palmer is hoping to build a massive car museum at his Coolum resort to showcase more...

NZ: Auckland Country Club applies to rezone Pakuranga Country Club so it won't turn into houses

A 38 hectare golf course in east Auckland has applied to change its zoning so it won’t be developed into houses, but...

Golf lifestyle label partners with iconic Australian fashion house to release limited-edition golf apparel

Birds of Condor is known for making moves in the alternative golf-fashion world with an edgy aesthetic across their headwear, apparel and...

Flood Relief Funds Flow To Clubs Across NSW: Full List

Golf Clubs across New South Wales will get some much-needed assistance to help recover from recent flooding, with proceeds raised through the...

Glasgow golf facility that will revamp the sport set to launch in summer 2023

The R&A has revealed the name of its brand new golf concept that will open in Glasgow next summer....

JOBS: Multiple Golf Course Construction-Landscape Specialist roles – (Middle East)

Multiple opportunities exist for skilled candidates to join a large landscape construction company based in the middle east, turning over...

ASIA: PGA NovaWorld Phan Thiet announces new strategic partnerships

PGA NovaWorld Phan Thiet, Vietnam’s only PGA of America accredited venue, has become the latest facility to take up...

ASIA: Ba Na Hills Golf Club appoints Gary Dixon as new General Manager

Ba Na Hills Golf Club and IMG are pleased to announce the appointment of Gary Dixon as the club’s...

New and enhanced sustainability initiatives for The 150th Open at St Andrews

The R&A is expanding its GreenLinks programme with a range of new and enhanced sustainability measures in place for...

Aussies At The Open: Australia's Trials & Triumphs NOW AVAILABLE

It began as something of a Covid project but developed into something more… and soon with the 150th Open...