Browsing Golf Industry NewsVIEW ALL

ASTMA’s Women in Sports Turf Management Strategy

POSTED ON June 30, 2022 @ 6:24 am

The under-representation of women in the sports turf management industry was brought into sharp focus at the Australian Sports Turf Management Conference.

In a panel session at the Melbourne Convention & Exhibition Centre, Asian Golf Industry Federation Board Member Karen Proctor was among a quartet of high-profile females to address the issue of Women in Sports Turf Management.

As well as speaking specifically about what women can bring to the golf industry, Singapore-based Proctor, Director of Sales – APAC with Textron Specialised Vehicles, also stressed the importance of mentors.

Joining Proctor on the panel were Sandyhurst Golf Club Course Superintendent Geraldine O’Callaghan, Elise Willemsen, Senior Marketing Manager Landscape and Turf with Toro Australia, and Lynn Watts, Area Manager – Pacific Rim with Hunter Industries.

Improving Diversity

Under the banner of ‘Improving Diversity Across the Sports Turf Management Industry’, the event highlighted that females make up only 1.4% of qualified trade workers, and also marked the official launch of the Women in Sports Turf Management Strategy, an initiative of the Australian Sports Turf Managers Association (ASTMA).

In his opening remarks, Mark Unwin, ASTMA’s CEO, said: “This strategy has been developed in response to the disproportionately low number of females within the sports turf industry, which will further assist in addressing current challenges in workforce participation and retention as highlighted by the 2021 and 2022 Sports Turf Management Labour Resourcing Survey.

“This programme establishes the framework to develop a long-term approach to support female sports turf managers, the establishment of a pathways initiative to increase the number of females in the industry and a programme of sustainable support and skills development to drive diversity and inclusion in the industry.”

The Women in Sports Turf Management Strategy focuses on two target areas: 

  • Attract: A strategy that will pioneer new and innovative ways to increase participation of women in Sports Turf Management.
  • Retain: The advancement of vocational opportunities, developing experienced and qualified workers through a series of pathway and support initiatives.

Unwin said the Women in Turf Strategy and associated initiatives will be informed by research, consultation and be data-driven to support initiatives that will increase the appeal of sports turf management to women, improve career pathways in workplaces and maximise vocational outcomes.

“The Women in Sports Turf Strategy addresses key actions necessary to increase the representation of women in a non-traditional trade.

It is designed to strengthen relationships between industry, employers, schools and women’s networks to ensure the best outcomes are delivered for women seeking a career in turf management,” said Unwin.

According to ASTMA, limited awareness of the trade as a viable career option has led to shortages in skilled and trade qualified female turf managers, resulting from a disproportionately low number of females undertaking an Apprenticeship in Sports Turf Management.

At 1.4% of the workforce, this diversity rate is relative to, however below, that of comparative industries worldwide, where in Canada, Europe, the United States and New Zealand, women represent between 4% to 7% of the industry’s workforce.

In addition to the panel session, there were individual presentations from Dr Niki Vincent on Promoting Gender Equality in the Workplace, Golf Australia’s Tiffany Cherry on Female Engagement Programmes, and O’Callaghan on Turf Management Careers.

Source: AGIF

Related articles:

Comments are closed.

CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

FEATURE: Gregg Patterson: Where’s the Manager?

By Gregg Patterson Founder and President “Tribal Magic!!!”...

PGA of New Zealand and Golf New Zealand enter ground-breaking agreement

Golf New Zealand and the Professional Golfers’ Association...

Clive Palmer lodges plans for car museum at Coolum golf course

Billionaire and avid car collector Clive Palmer is hoping to build a massive car museum at his Coolum resort to showcase more...

NZ: Auckland Country Club applies to rezone Pakuranga Country Club so it won't turn into houses

A 38 hectare golf course in east Auckland has applied to change its zoning so it won’t be developed into houses, but...

Golf lifestyle label partners with iconic Australian fashion house to release limited-edition golf apparel

Birds of Condor is known for making moves in the alternative golf-fashion world with an edgy aesthetic across their headwear, apparel and...

Flood Relief Funds Flow To Clubs Across NSW: Full List

Golf Clubs across New South Wales will get some much-needed assistance to help recover from recent flooding, with proceeds raised through the...

Glasgow golf facility that will revamp the sport set to launch in summer 2023

The R&A has revealed the name of its brand new golf concept that will open in Glasgow next summer....

JOBS: Multiple Golf Course Construction-Landscape Specialist roles – (Middle East)

Multiple opportunities exist for skilled candidates to join a large landscape construction company based in the middle east, turning over...

ASIA: PGA NovaWorld Phan Thiet announces new strategic partnerships

PGA NovaWorld Phan Thiet, Vietnam’s only PGA of America accredited venue, has become the latest facility to take up...

ASIA: Ba Na Hills Golf Club appoints Gary Dixon as new General Manager

Ba Na Hills Golf Club and IMG are pleased to announce the appointment of Gary Dixon as the club’s...

New and enhanced sustainability initiatives for The 150th Open at St Andrews

The R&A is expanding its GreenLinks programme with a range of new and enhanced sustainability measures in place for...

Aussies At The Open: Australia's Trials & Triumphs NOW AVAILABLE

It began as something of a Covid project but developed into something more… and soon with the 150th Open...