“We’re extremely excited to appoint someone of Nick’s calibre,” noted Matthew Selby, Chief Commercial Officer, Performance54. “He brings with him extensive knowledge of national and international sporting properties and provides a specific Australian focus to our brand down under. We look forward to developing LIV Adelaide over the coming months, before building out P54 with other opportunities in Australia.”

“It’s great to join Performance54 at such an exciting time,” said Haslam. “I love what the team are doing for the game of golf, and I’m looking forward to working with LIV and South Australian Tourism Commission in bringing the event to my hometown of Adelaide, before developing Performance54’s offering across the country.”

Joining Haslam at Performance54, as Tournament Director for LIV Golf Adelaide is Roseanne Goddard. Roseanne has more than 20 years of experience in the golf industry having commenced her career with the Heineken Classic in Perth and Melbourne, before becoming the Tournament Director of the Australian PGA Championship in Queensland from 2006 to 2014, and the Australian Open from 2007 to 2017.

Performance54 also recently opened an office in Singapore headed up by Vicky Jones, formerly Championships Director at the DP World Tour. Jones is leading Performance54’s expanding presence in Asia, as Managing Director, Asia Pacific. Jones’ nearly 15-year career at the DP World Tour included overseeing all aspects of tournament delivery for events such as the EurAsia Cup and UBS Hong Kong Open, with a particular focus on management, negotiation, and delivery of commercial partnerships.