Sydney Water launches mini-golf activation at Sydney’s Royal Easter Show
Sydney Water has collaborated with brand activation agency Curious Nation, formerly Because ANZ, to launch an educational mini-golf experience at the Royal Easter Show in Sydney.
The activation is designed to educate families about the urban water cycle and water conservation. The mini-golf course includes three holes, each themed around different aspects of the water cycle and conservation.
Sydney Water’s digital marketing manager, Tim Barrett, emphasised the importance of community education on water conservation, citing the anticipated population growth in Sydney.
“By 2050, Sydney’s population is expected to reach approximately 7.5 million, driving an annual water demand of 726 gigalitres, up from 551 gigalitres today. Therefore, we must educate the community about water conservation and how it is a critical issue,” he stated.
The mini-golf course features Sydney Water’s mascot, Jila the platypus, who provides quiz questions and educational scorecards to enhance the learning experience. The activation also includes a custom quiz available both on-site and via QR code, offering further engagement opportunities on water conservation.
Barrett explained the concept behind the mini-golf activation: “Our mini-golf activation turns the urban water cycle into something tangible and fun – showing how water moves from rainfall to our taps and back again, all while inspiring simple actions to save it.”
Each hole of the course presents a unique theme, such as ‘The Driving Rain,’ where players learn how rainfall contributes to the drinking water supply, ‘Source the Course,’ which highlights the role of rivers, dams, and desalination plants, and ‘Home Stretch,’ focusing on everyday water use and conservation tips. “We want families to walk away with a better understanding of the urban water cycle and feel empowered to make a difference,” Barrett said.
Managing partner at Curious Nation, Steph Babin, said: “‘Make A Splash’ blends a compelling narrative with a playful mini-golf concept to create a memorable experience that delivers real impact. It’s exactly the kind of activation that brings a brand’s mission to life.”
The ‘Make A Splash’ mini-golf activation will be available at the Sydney Royal Easter Show until 22 April.
