MSL Solutions Acquires InfoGenesis Australia
MSL Solutions Ltd is pleased to announce their recent acquisition of InfoGenesis (Australia) Pty Ltd.
“Since acquiring InfoGenesis’ Virtual Manager membership solution in July 2015, we discovered that
the synergies of the two organisations are such that it made sense to have InfoGenesis sit alongside our
existing brands. InfoGenesis’ success in the wider hospitality marketextends and complements our
offering and provides significant opportunity for enhancing the product and service offerings of both organisations” – Craig Kinross, MD & CEO of MSL.
MSL Solutions celebrates 30 years serving the club market this year with industry leading brands,
Micropower, Golf Link Partners, iseekgolf.com, LoyalTee and Market Town. InfoGenesis brings 20
years of experience in premium point of sale and inventory management solutions to the group.
Together MSL Solutions and InfoGenesis will have the ability to delight clients across the hospitality
spectrum from clubs, pubs and hotels, entertainment venues and stadia,to health care and education
institutions with complete, open and integrated solutions.
Justin Reynolds, InfoGenesis MD – “MSL’s innovative integration platform for membership based
organisations is unlike anything on offer in either the local or global hospitality IT sectors, they have a
strong presence across the club sector and deep experience in the golfclub industry and are perfectly poised to dominate the social and registered club business space. Membership functionality translates to
loyalty and customer engagement in other markets like hotels, restaurants, theme parks and stadia and so we envisage significant benefit for InfoGenesis clients via new products and services”.
We are committed to protecting and enhancing our customers’ investment in InfoGenesis
solutions. InfoGenesis management and employees will continue to provide a dedicated
business focusing on serving our existing and prospective clients – Justin Reynolds, InfoGenesis
InfoGenesis Australia is a reseller of Agilysys Hospitality IT solutions since 1995. With over 3500 POS
terminals installed in hundreds of venues across Australia and New Zealand, our clients include a host
of iconic hospitality venues in hotels, clubs, restaurants, resorts, entertainment venues and stadiums
ranging from one to hundreds of workstations.
MSL Solutions Ltd are a market leading software solutions house with a strong presence in the club
sector since 1986. MSL brands’ solutions drive some of the largest clubs in Australia providing essential
management tools to deliver management and governance to over 450 clubs servicing hundreds of
thousands of members throughout golf, marina, private, social and sporting clubs.
