Lessons from the US – how to make the most of the changing supply and demand reality

Representing golf course owners and operators across the USA, Jay Karen, CEO of the National Golf Course Owners Association (NGCOA) knows a thing or two about the challenges facing the golf industry.

“The biggest issue facing golf in the United States, I believe, is the new demand and supply reality”, he stated in an interview for the upcoming Golf Business Forum. “Courses are having to compete in ways they never had to before and so that supply and demand reality is tickling down to the operations level in many ways.”

Whilst the scale and size of the US golf market is huge compared to that of Australia, Jay is confident that if facilities can strengthen their physical product, their customer hospitality (“we are in the hospitality business so taking care of the customer is really important to the daily (fee) golfer”) and their customer relationship management skills and technology, then the building blocks for success are already in place.

Watch the full interview with Jay here and head out to the Golf Business Forum in July to hear Jay’s keynote and other speakers on how to harness opportunities in the changing golf landscape.