Case Study: Enhancing New Member Retention with 59club Survey Platform

POSTED ON June 19, 2026 @ 11:15 am

Bayview Golf Club, a welcoming community-focused club on Sydney’s Northern Beaches, recently launched a successful membership drive that welcomed over 60 new members.

Recognising that the first 180 days are critical for retention, the club partnered with 59club ANZ to implement their new Survey Platform. The goal was to capture real-time feedback from new members at key touchpoints: Day 7, Day 30, and Day 180.

The 59club platform enabled automated, targeted surveys delivered via email at the three strategic intervals. Questions were tailored to gauge the new member experience, including induction processes, access to facilities, social integration, and overall satisfaction. The intuitive dashboard allowed Bayview’s team to monitor responses in real time, with automated alerts for any feedback given.

Early results have been highly positive. The majority of new members praised the club’s warm atmosphere and genuinely welcoming staff, describing the environment as friendly and inclusive. Many highlighted how quickly they felt at home at Bayview. The surveys also uncovered several easy wins that the club has already addressed:

Missed inductions or incomplete information packages for some new members.
Lack of awareness around how to book the popular indoor golf simulator or redeem guest vouchers.

Day 7 response “My first game as a member was very positive, the staff provided comprehensive information about the facility and guided my through handicap setup. The members I played with were very friendly and welcoming too, which made the whole experience so different and I don’t feel like I am a stranger now” – Johnny L

Day 7 response “Organise new member social play. I don’t know many people at the club, so it would be a good way to connect with new members and get a game. Ryan D

Day 30 response – Question, are staff starting to get to know your name? “Pro shop Yes, Bar No, can I suggest name tags? It would help build a connection by name for both parties” Rodney D

By identifying these pain points early, Bayview’s team acted swiftly, improving new member induction process and communications.

The 59club ANZ platform has proven particularly valuable by shining a clear light on whether member expectations are being met or exceeded. This timely visibility allows the club to intervene proactively, addressing concerns before they escalate and risk a member deciding to leave. What was traditionally anecdotal or discovered too late is now data-driven and actionable.

Bayview Golf Club’s implementation of the 59club ANZ Survey Platform demonstrates how targeted feedback at critical onboarding stages can strengthen member engagement and retention. With over 90 new members settled in and providing overwhelmingly positive early feedback, the club is well-positioned to convert this membership surge into long-term loyalty.