Browsing Golf Industry NewsVIEW ALL

Golf Group survey reveals extent of counterfeit equipment impacting golf retail

POSTED ON October 12, 2023 @ 9:52 am
The US Golf Manufacturers Anti-Counterfeiting Working Group has released findings from a survey of golf professionals, players and enthusiasts conducted at the 2023 PGA Show in Florida that reveals the extent of the problem the golf industry is facing as a result of the production and sale of counterfeit golf equipment.
The survey found that 72% of PGA Professionals know of someone who has either knowingly or unknowingly purchased counterfeit golf equipment.However, despite 92% of PGA Professionals and 81% of all respondents saying that they recognize counterfeit equipment performs worse than authentic equipment, more than half of all respondents reported previously purchasing golf equipment from non-authorized retailers or online platforms known to sell or promote counterfeit goods.

The survey found that 92% of PGA Professionals bought golf clubs from an authorized retailer during their last purchase. Concerningly, just 68% of all other respondents (i.e. those who weren’t PGA Professionals) said they purchased from authorized retailers, meaning nearly one-third of all respondents – which include individuals enthusiastic enough about golf to attend the PGA Show – could be playing with fake golf equipment.

“This survey shows that even some of the biggest golf fans, players and professionals – those who truly love the game of golf – are running the risk of getting stuck with fake equipment that will hurt their game,” said Jud Hawken, Associate General Counsel, PING. “Clearly, the counterfeit golf problem continues to be an ongoing issue and The Golf Group is dedicated to doing everything we can to educate golfers everywhere about the dangers of counterfeit equipment. We encourage all golfers – from pros to amateurs to first-timers – to purchase golf equipment only from authorized retailers to ensure that they are getting authentic products 100% of the time.”

The US Golf Manufacturers Anti-Counterfeiting Working Group has continued to fight counterfeit activity with raid actions each year since its inception in 2004. In April this year, law enforcement seized more than 44,000 pieces of equipment, apparel and components on a series of four raids conducted in China. This adds to the Golf Group’s total of more than two million counterfeit products seized by law enforcement over the past nearly two decades.

For information on how to avoid counterfeit golf products, how to report suspected counterfeit golf equipment sellers and updates on the Golf Group’s efforts to protect golfers, consumers are encouraged to visit www.KeepGolfReal.com and www.facebook.com/keepgolfreal.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Finalists Announced for NSW 2024 Industry Awards

Golf NSW, alongside Jack Newton Junior Golf (JNJG),...

Topgolf Callaway Brands Launches Beginner-Friendly Golf Equipment Site

DALLAS, Oct. 3, 2024 /PRNewswire/ — Topgolf and Topgolf Callaway Brands Corp. (NYSE: MODG)...

NZ: 30-year lease offered to Springfield Golf Course

A new 30-year lease will be offered to a golf club at the centre of heated council debates. While a controversial “guillotine...

WA Golf Courses recognised for waterwise practices

Five Western Australian golf courses have now been recognised for their efforts as part of the Waterwise Golf Program. Three additional golf...

(NZ) Auckland Council withdraws application to liquidate Gulf Harbour Country Club

Auckland Council says it has withdrawn its application in the High Court to liquidate the owner of the abandoned Gulf Harbour Country...

Auckland Council CEO pens letter to abandoned golf course owner

Auckland Council’s chief executive has written to the land owner Whangaparāoa Peninsula golf club in the Auckland’s Gulf Harbour suburb, seven weeks...

Jason Day shoe line launched in North America

Portland, OR – PGA champion and former World No. 1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest-growing golf footwear...

Topgolf Callaway Brands Launches Beginner-Friendly Golf Equipment Site

DALLAS, Oct. 3, 2024 /PRNewswire/ — Topgolf and Topgolf Callaway Brands Corp. (NYSE: MODG) announced today the launch of golf equipment website, Topgolf Shop, geared toward...

ASIA: Mees Takes the Helm at Ba Na Hills Golf Club

Simon Mees aims to elevate Luke Donald-designed course and Central Vietnam DANANG, VIETNAM (October 11, 2024) – Simon Mees,...

ASIA: T&T Golf partners with 54 to elevate Văn Lang Empire T&T Golf Club

Hanoi, Vietnam, Sept 12, 2024 – In a move set to revolutionize Vietnam’s golfing landscape, T&T Golf, a subsidiary of...

UTS and GolfSpace join forces to increase accessibility of golf

University of Technology Sydney (UTS) and GolfSpace join forces to spearhead the mission to increase the accessibility of golf...

Royal Sydney recently achieved a major milestone

Royal Sydney recently achieved a major milestone in their Championship Course Project, with 150,000 new native plants and trees...