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Commissioner Whan to be Honored at the Cynopsis Sports Media Awards

POSTED ON April 14, 2017 @ 4:23 pm

LPGA Commissioner Mike Whan will follow in the footsteps of National Hockey League supremo Gary Bettman and Major League Soccer head Don Garber when he is honored as the sports executive of the year at the sixth annual Cynopsis Sports Media Awards in New York on Thursday.

Whan, who took over as the eighth commissioner of the Ladies Professional Golf Association on January 4, 2010, will receive the prestigious Vision Award during a breakfast function held at the New York Athletic Club.

“Thank you for the recognition of the great work at LPGA. ” Said Whan. “This is an award to my team not just me. When you look at the team we have at the LPGA I’ve surrounded myself with people that can always have the ball in their hands.”

“In selecting the honoree, we look at the previous season and examine ratings, new sponsor deals, media partnerships, new initiatives, growth and so on,” Chris Pursell, Head of Content for Cynopsis Sports, said in a statement. “For us, the LPGA really hit the mark on all of these fronts during the past year.”

During his seven years at the helm of the LPGA, Whan has expertly guided the organization past the end of a global economic downturn and put the LPGA Tour on a solid financial footing by enhancing business relationships, growing the tournament schedule worldwide, maximizing fan experience and increasing exposure for the entire membership.

GROWTH OF LPGA TOUR OVER PAST SEVEN YEARS

 

2011

2017

Official events

23

34

Total purse

$41.5 million

$67.35 million

Televised hours

220

+430

With his big-picture thinking, strong marketing skills and bold risk-taking, Whan has increased the number of LPGA events from 23 to 34 since 2011 while television ratings have steadily risen and, for the first time, coverage hours surpassed 400 hours last year.

Impressive growth has been achieved over the past 12 months with the total LPGA Tour purse up $4.4 million over 2016 and four new tournaments have been added for this season — in New Zealand, Scotland, Green Bay and Indianapolis.

Eleven of 30 returning events this year feature increased prize money and four of the five majors have bigger purses, including a record $5 million up for grabs at the U.S. Women’s Open conducted by the USGA.

Whan’s embrace of the global makeup of the Tour resulted last year in 18 different winners from 12 countries, and each of the five majors in 2016 was won by a player from a different nation.

The LPGA Tour now caters to fans in 235 countries via its website and boasts television partners in 175 countries, and the biggest events this season – the five major championships – will be available to more than 500 million TV households around the world.

Whan’s tenure has also led to a strong youth surge – the average age of LPGA Tour winners in 2016 was 22.3 while more than 70 percent of champions last year were under the age of 24. That youth surge is also apparent at grass-roots level with the LPGA-USGA Girls Golf program having increased its reach from 4,500 girls in 2010 to 60,000 girls in 2016, more than a 1,000 percent rise.

The Cynopsis Sports Media Awards cover the intersection of sports, media, marketing, technology and fans and they honor the top sports-related programming, advertising, public relations and marketing campaigns, as well as the individuals who drive the industry’s success.

Past winners of the Vision Award include NASCAR CEO and Chairman Brian France (2014), NHL Commissioner Bettman (2015) and MLS Commissioner Garber (2016).

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