Browsing Mikes Space ArticlesVIEW ALL

Hidden member benefits

POSTED ON November 17, 2016 @ 8:50 am

Many golf clubs across the country are being hit hard by the changing economy and changing expectations of what it means to be a club member nowadays. Membership is not just about playing golf with mates on Saturday morning anymore.

There are two ways your golf club membership delivers you hidden benefits. You can use your club for networking to further your career, and for a multitude of other leisure and corporate services you may not have considered.

Professional networking

With numerous clubs nationally having in excess of 1000+ members, the professional networking opportunities available to you as a member are endless, especially if you are near a major city where most clubs’ membership bases are business executives and owners. You may not realise some of the members at your club are high-flying executive types who want to get away from the busy schedules they normally live.

Networking has always been one of the best means for finding a new job, a new client, or as a way to build long-term professional relationships. These are opportunities that you may be missing if you are strictly playing golf as a social player. Start by asking yourself how many members are at your club? How many do you personally know or have regular interaction with? Do you play with the same foursome each week?

Ask your PGA Pro or Club Manager to help you find some potential like-minded members to play with or even try starting your own club within a club. You could arrange for a group to get together for a monthly mixer and nine holes.

It doesn’t matter what type of membership you have, you should be networking heavily with your fellow club members or at least taking advantage of sponsoring the club’s newsletter, website or club event as a great way to advertise your name and company. This approach could see you reap a major return on your annual club fees. Also, ask your tax accountant about any tax breaks you could get if you were to join under a corporate-style membership category.

Multi-use facility

In the current economic climate, everyone is looking for ways to save money and more importantly to save time. How can supporting your club help save you time and money? Does the club offer any services you are currently paying for elsewhere, such as gym, pool or tennis membership? Could you use the club’s meeting rooms for your business events? If so, compare the costs of what you are currently paying for all these extra services with what your club is offering. You could easily save hundreds of dollars and at the same time divert revenue back to your club.

The new club operational models are focusing on becoming more family-centric and multi-purpose to help meet the needs of a changing market in an effort to retain current members and attract new ones. So don’t be surprised to see kids’ areas, beginner tee boxes, family pricing, and fun-style golf competitions, along with free room hires for member-introduced functions, monthly payment plans for annual dues, and member charge accounts. Not every club will be in a position to offer all of these, but it may be worth asking.

By supporting a club through member networking, club sponsorship and utilising their additional club services, not only will you save your own money, but you will also generate much-needed revenue for the club itself. Imagine if all members spent an extra $25 a month at their club. With 1,000 members it would equate to $300,000 in extra revenue each year, a huge win-win-win for everyone – the club, members and community.

Written by Mike Orloff Golf Operations Specialist © Golf Industry Central March 2009

Golf Industry Central provides a variety of member retention and growth strategies for clubs throughout the region. Please contact mike@golfindustrycentral.com.au for further info or call on (+61) 0415 682 249.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

New Zealand Golf’s Sustainability Pledge...

The golf bodies of New Zealand have today...

Horsham Golf Club’s future looking brighter after debt...

The Horsham Golf Club has halved its debt,...

Appointment of Yiannis Tsioukanis – Director of Golf a...

It is with great pleasure that the Club...

New Zealand Golf’s Sustainability Pledge...

The golf bodies of New Zealand have today announced their unified support for a new national initiative that will drive the sport’s...

New Zealand Golf switches sides in Chamberlain Park golf course s...

The governing body of golf in New Zealand now opposes the redevelopment of an Auckland golf course, despite supporting earlier plans. A business case...

New Zealand Manager appointments announced...

GMANZ would like to congratulate the following recently appointed managers. Richard Nauck – General Manager Titirangi Golf Club Matthew Owen General Manager...

The rise of golf tourism increases travel risks. Are you covered?...

Before you tee off, make sure your golf travel insurance is on par. The golf tourism industry has boomed over the last...

Empire State Building Honoring Arnold Palmer...

One of the world’s great buildings will be illuminated red, yellow, white and green on Tuesday night in honor...

Tournament Launches Innovative WGC-HSBC Champions Mini Game...

WeChat, the most popular communication platform in China, has announced a new partnership initiative with the WGC-HSBC Champions to...

Hoiana Shores GC to welcome first golfers starting 23 Sept....

Hoiana Shores Golf Club will welcome its first players starting on 23rd September 2019, to preview the completed, 18-hole...

Ba Na Hills GC (Vietnam) makes Aussie and Spanish key appointment...

The beginning of August saw award winning IMG managed club, Ba Na Hills Golf Club, make two key appointments...

Superstar panel to entertain at the Schweppes National Conference...

As part of the 2019 GMA National Conference, the Schweppes Dinner will be held on Tuesday 8th October in...

International Recognition for Strathfield GC with award for Clubh...

The American Golf Inc Magazine announced this week that Strathfield Golf Course has been nominated third place in the...